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Mega ConstruxIt was probably 1983 or '84, and at some point my parents bought me a set of Fisher-Price Construx. The cool new building set used grey beams with colorful accent pieces, connectors and plates that allowed kids like myself to create some interesting structures and vehicles. I distinctly remember creating "Doozer" towers at one point. While the line didn't really last long, the name has been used off-and-on, but not for awhile. Now, Mattel has resurrected the name as a new sub-brand to help better distinguish between the two main divisions of the MEGA Brands umbrella - now known as Mega Bloks and Mega Construx. The launch is in-progress, and I'm digging the new campaign - particularly, "The Beyonders." 

Yesterday morning, little Finley and I had some time to spare in the morning, and she wanted to open a few blind bags before heading off to school. We decided to crack open a trio of Fisher-Price Imaginext blind bags - two from the new DC Super Friends Series 2, and one from the standard Series 7. Check out our latest video below, and don't forget to subscribe to The Rock Father™ on YouTube for the latest videos, delivered direct to you as soon as they're posted!

Updated 1/23/2017 with the official commercial for the Dads Who Play Barbie campaign. This goes bigger than just "play kits": I didn't know it until becoming The Rock Father™, but there's few things better than father-daughter playtime. While our girls have many interests, the classics are always a part of things, and Barbie dolls have been a part of the mix for a few years now. I used to play Barbie with my sister as kids back in the 80s, so getting into it again as a dad wasn't a big stretch. A few years back, I even tracked-down a "new old stock" Barbie and the Rockers "Hot Rockin' Stage" to really bridge the generations (read about that here). Now comes news that for other dads like myself, Mattel just launched a collection of #DadsWhoPlayBarbie Play Kits - "curated to celebrate the special bond between a girl and her dad."

The folks at InRoad Toys have been making PlayTape for a few years now - innovative peel-and-stick road pieces and train tracks that allow kids to use their imagination for creating new layouts to use with their favorite toy cars or train sets. Last year, they partnered with Mattel for a licensed assortment of Hot Wheels Playtape Track, bringing the iconic "Orange Track" to the PlayTape realm for the very first time. Touting hours of open-ended play that kids can "unroll, stick & race," the folks at InRoad sent some samples to the Toy Testing Facility at Rock Father HQ™, and The Rock Daughters™ were more than happy to go hands-on! Check out the video below...

Published in Rock Father Rides

STAR WARS 40th AnniversaryAs we enter 2017, we're now less than five months away from the 40th Anniversary of George Lucas' 1977 Star Wars: A New Hope. One of the looming, and most often-asked questions here at Rock Father HQ pertains to an area of my specialty, and that's toys. "What new toys are on the way for Star Wars' 40th Anniversary?" Quite simply, I don't know... yet - but I do have some ideas for how it'll all go down.

As I type this, right now, at this very moment, my wife and our girls (The Rock Daughters™) are having a "girl's day out" with my mother-in-law and sister-in-law. They're at American Girl Place in Chicago for lunch today, so it's impeccable timing that Mattel just sent over the official details on the 2017 Girl of the Year doll from American Girl - Gabriela McBride. Gabby is described as "a true creative talent who uses the power of poetry to help her break down barriers and overcome a personal challenge with stuttering." See the full details on this great new doll from the official announcement below!

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