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THE LEGO MOVIE begins building a merchandising onslaught… and gets an SDCC reveal…

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Get ready, LEGO fans. The folks at LEGO have announced that THE LEGO MOVIE is getting a transmedia merchandising rollout that puts it on-par...

Parental Caution: BIG Problems with Mattel’s SOFIA THE FIRST Toy Line?

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UPDATE #2 - Three+ Years Later: As of 2016, a new line of Sofia the First Toys are being created and sold by Just...

GREMLINS appropriate for a 3-year-old? Probably not, but check out the Spider-Gremlin Toy!

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You know how you always see these parenting blogs that ask questions like "What is the appropriate age for...?" Yes, like that STAR WARS...

PEAVEY + Nickelodeon = TEENAGE MUTANT NINJA TURTLES Guitars? Shred!

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One of the most prominent pieces of equipment here in my office at Rock Father HQ is my PEAVEY Supreme 160 Half Stack. I...

Daddy Shooting Pixels – CALL OF DUTY: BLACK OPS II VENGEANCE coming for Independence Day…

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And now for something that's not family-friendly at all: The Rock Father just got an email from Activision and Treyarch announcing something explosive for...

SDCC 13: G.I. JOE and the TRANSFORMERS from HASBRO… plus a thrill that kids today will never know…

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HASBRO's G.I. JOE and TRANSFORMERS lines are legendary. For a kid like me (I'm 36), the combined punch of the original animated series' and...

Xbox One Day One: Pre-Orders for Xbox One go live…

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At the just-opened E3, Microsoft announced the full details on the much anticipated XBOX ONE, which will arrive for gamers this November. Pre-orders for...

Activision Details E3 Slate with SKYLANDERS SWAP FORCE, CALL OF DUTY: GHOSTS and DESTINY…

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The crew over at Activision Publishing hit The Rock Father with details on their E3 plans, which includes CALL OF DUTY: GHOSTS (a game...

Review: NERF Super Soaker Arctic Shock Water Blaster (for kids and parents)

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It's been a very long time since I've had the chance to play with a "water blaster," so when the folks at NERF asked...

Toy Review: The STAR TREK KRE-O Collection from Hasbro Beams Up…

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Last month, when I was down in Miami for the PBS Annual Meeting, the folks from Hasbro beamed an assortment of their new STAR...

Cool Kickstarter: It’s Dangerous To Go Alone…THE LEGEND OF ZELDA Movie…

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I'm 36 years old... and for 27 (or so) of those 36 years, I have been able to Experience the Challenge of Endless Adventure....

Preview: STAR TREK LEGACY Minimates from Diamond Select Toys…

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STAR TREK INTO DARKNESS might be lighting up theater screens right now, but this summer, Diamond Select Toys is taking things back through the...
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