It’s taken a few months of of fan deliberation, but now the decision is official – Crayola announced “Bluetiful” as the name of its new blue crayon. Bluetiful will be the nineteenth active blue color, replacing the previously retired Dandelion in the 24-count box and across the entire Crayola portfolio. Bluetiful received over 40% of fan votes to score the win and was officially unveiled this week at a blue-themed event in NYC. Additionally, there’s a brand-new version of “Big Blue” – the world’s largest crayon, which we previously visited when we road-tripped to the Crayola Experience back in 2014.
The World’s Largest Crayon – in the new Bluetiful color – measures 15.6 feet in length and weighs 1,352 pounds. Hannah Ortman, a GUINNESS WORLD RECORDS adjudicator, verified the record attempt and presented Crayola with the GUINNESS WORLD RECORDS title for the Largest crayon.
The new Bluetiful color crayon will be available for purchase at retailers nationwide beginning late January 2018. However, fans can pick up the new Bluetiful crayon and coloring books exclusively at Walmart in November – perfectly timed for holiday gifting.
