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Disney Junior announces SOFIA THE FIRST Season Two…

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Good news for the residents of Enchancia – Disney Junior has ordered a second season of their hit series, SOFIA THE FIRST. With the first season having made it’s debut just two months ago, SOFIA’s popularity was practically instantaneous, as the series now tops the charts for Kids 2-5, Girls 2-5, and Boys 2-5. It’s also a big hit here at Rock Father HQ, with the DVR set to record new episodes each Friday.

About SOFIA THE FIRST…

SOFIA THE FIRST stories show young viewers just what makes a real princess — the inner character of kindness, generosity, loyalty, honesty and grace. Viewers follow as Princess Sofia, an ordinary little girl, learns how to adjust to royal life after her mom marries the king.

“We are so proud of the strong connection our young viewers and their parents have forged with Sofia. While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience and has created demand not only for more stories, but to extend the ‘Sofia the First’ experience beyond the screen.”Nancy Kanter, Senior Vice President, Original Programming & General Manager, Disney Junior

Sofia the First - Walmart ExclusiveExtensions of the hit series include the illustrated storybook Sofia the First Book and CD from Disney Press, and the record-breaking TV movie “Sofia the First: Once Upon a Princess,” which was released on DVD by The Walt Disney Studios today (an exclusive version is available from Walmart). The “Sofia the First: Story Theater” app has held the #1 spot in the iPad and iPhone Books category five of the seven weeks it has been in the marketplace, and the “Sofia the First” soundtrack from Walt Disney Records (Available here on CD) is #1 on iTunes Top 10 Children’s Albums chart and #2 on the Billboard’s Kid Albums chart. An exclusive “Sofia the First” product line is in Disney Stores and a full “Sofia the First” line including apparel and toys (see a preview of the Mattel offerings here) will launch at major retailers nationwide this summer. 

Speaking of the Disney Store, they hit The Rock Father with a trio of deals that started today and run through March 13th:

SOFIA THE FIRST airs daily during the Disney Junior programming block on Disney Channel and on the 24-hour Disney Junior channel. The series stars the voices of Ariel Winter as Sofia, the young princess in training; Sara Ramirez as Queen Miranda, Sofia’s loyal and caring mother; Wayne Brady as Clover, Sofia’s wise-talking rabbit sidekick, and Tim Gunn as Baileywick, the castle’s royal steward. 

Are your kids into SOFIA THE FIRST? Since Addie loves it, I’ve been watching it, too – and I can heartily recommend it as a fun new show with some positive messages for the little ones.

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