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It has begun… FORCE FRIDAY II officially kicked off at 12:01am this morning, with STAR WARS fans on the East Coast being among the first to purchase new merchandise from Rian Johnson’s upcoming film, STAR WARS: THE LAST JEDI. The Disney Store in NYC was first to welcome a line hundreds long, starting a wave that’s moved coast-to-coast this morning with midnight openings and events at retailers such as Toys “R” Us, Walmart, Target, Meijer and more. This year’s Force Friday is actually a weekend event running September 1-3, 2017 with events planned at many locations. Check out for full details. 

Are you taking part in the Force Friday launch? Let us know what your experience was, and share your purchases below!

(Top photo by Mike Coppola/Getty Images for Disney Consumer Products and Interactive Media)

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