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It has begun… FORCE FRIDAY II officially kicked off at 12:01am this morning, with STAR WARS fans on the East Coast being among the first to purchase new merchandise from Rian Johnson’s upcoming film, STAR WARS: THE LAST JEDI. The Disney Store in NYC was first to welcome a line hundreds long, starting a wave that’s moved coast-to-coast this morning with midnight openings and events at retailers such as Toys “R” Us, Walmart, Target, Meijer and more. This year’s Force Friday is actually a weekend event running September 1-3, 2017 with events planned at many locations. Check out StarWars.com/FindTheForce for full details. 

Are you taking part in the Force Friday launch? Let us know what your experience was, and share your purchases below!

(Top photo by Mike Coppola/Getty Images for Disney Consumer Products and Interactive Media)

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