This article is more than 4 years old and may not have been updated since our last site redesign. It may contain outdated information or could be missing images.

This week, news hit the wires that General Mills has launched a search for talent in hopes of bringing their famed “Monster Cereals” characters to life on-screen. The cereals have been a breakfast staple for decades, and as the new “Work With the Monsters” website points out, they’ve been on the fringes of Hollywood since the 60s – but they’ve never had a big break of their own. Recent years have seen the Monsters enter the toy departments through licensing agreements with Mattel’s Hot Wheels brand, Funko, and even Big G Creative for this year’s excellent Monster Crunch Game. Now it’s finally time to take things to the next level, and that means that I need to remind the folks at General Mills about something: I have the winning pitch. In fact, back in 2015, General Mills’ Kevin Hunt invited me to call in and record a bit for the Monster Cereals episode of the A Taste of General Mills Podcast, and in this 2012 article I first mentioned publicly that I’d been sitting on a treatment for a General Mills Monsters movie – one that could easily be adapted into a binge-worthy television series.

Count Chocula Hot Wheels

Per the instructions on the Work With the Monsters website, I have submitted a formal contact request. On the site they state: “Once we verify your credentials, we’ll have our people reach out to your people,” so now I can only hope that they have enough to verify with. I’ve written a lot about the General Mills monsters over the years, and beyond just General Mills… I know a thing or two about monsters in general. I was once nominated for a Spike TV Scream Award for my un-produced screenplay for Death Walks the Streets (it was in pre-production, but sometimes things fall apart), a property that eventually moved into the comic book realm as a crime story set within a world where vampires, demons, zombies and werewolves were real. It was probably a little bit ahead of its time… but Monster Cereals? Those are timeless!

Call me, General Mills – I have what you seek!


Previous articleRalph Breaks the Internet: Behind the “Oh My Disney” Princesses Sequence
Next articlePreview: SpongeBob & Santa Claus Head for the Moon in “SpaceBob MerryPants”