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Hasbro’s LOST KITTIES Channel The Knack for a Music Video… and Go Royal!


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Hasbro is getting into the micro-collectible blind box realm with a new collection called LOST KITTIES. There will be over 100 to collect beginning this June, and each will have their own mischievous interests as part of eight Lost Kitties “squads” including the #Nomz, #Cattitude, #WorkinIt, #ifIfits, #Adorbs, #ScaredyCats, #Cathletic and #NotFelineIt. Ahead of the launch, Hasbro has unleashed the first-ever Lost Kitties music video, called “Who’z Hidin’ Inside” – a parody of The Knack’s “My Sharona.”

Additionally, the UK arm of Hasbro sent out some photos today of their “Royal Lost Kitties” – adorable regal kitties that bear a striking resemblance to the upcoming royal newlyweds, recreating particular details such as the engagement ring and groomsman outfit, as the pair are joined in holy catrimony. They’re a one-of-a-kind set, so don’t look for them to be available for purchase.


The regular Lost Kitties will be available in blind boxes that are shaped like milk cartons starting June 1 (earlier for retailers that ignore street dates) with multipacks slated for an August release.

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