THE FORCE AWAKENS Around the World: STAR WARS Announces a Global Unboxing Event...

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I won’t apologize for it, but if you’re not a STAR WARS fan, you may feel overwhelmed by the amount of coverage coming at you from a galaxy far, far away. As we head toward #ForceFriday, (there’s a good chance you’ve seen my daily Force Friday Countdown posts) the SW news keeps coming in faster, and in bigger numbers. Just-into Rock Father HQ is word from Disney Consumer Products that there will be a “Global Unboxing Event” that will be presented “New Year’s Eve style” and will feature some of the most popular YouTubers in the World. Get ready, because THE FORCE AWAKENS Globally next week. Here’s a preview…

“Star Wars toys have always played an important role in how our fans interact with the Saga. They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.” Lucasfilm President Kathleen Kennedy

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube. We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”Leslie Ferraro, President, Disney Consumer Products

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

COUNTRY	CITY	MAKER TALENT	LOCAL TIME 9/3	EDT
Australia	Sydney	Bratayley	07:45	17:45 9/2
Japan	Tokyo	Einshine	11:00	22:00 9/2
Korea	Seoul	Dollastic	12:00	23:00 9/2
Hong Kong	Hong Kong	Dante Basco	12:00	00:00 9/3
France	Paris	AyPierre	09:00	03:00 9/3
Spain	Madrid	AlexBy11	11:00	05:00 9/3
Germany	Berlin	Reyst	12:00	06:00 9/3
England	London	GamingBeaver	11:30	06:30 9/3
Brazil	Rio de Janeiro	Malena010102	08:30	07:30 9/3
USA	New York	EvanTubeHD	08:30	08:30 9/3
Canada	Toronto	Quill18	09:00	09:00 9/3
USA	Chicago	HobbyKidsTV	08:30	09:30 9/3
Mexico	Mexico City	ExpCaseros	09:30	10:30 9/3
USA	San Francisco	Chris Pirillo	08:00	11:00 9/3

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available at www.DisneyStore.com/ForceFriday.

If you missed the earlier announcement, Target has also launched a massive #ShareTheForce initiative, and there’s someone familiar appearing in some of their promotional materials for it… me! Read the full story here.