I have a confession to make. Despite promoting the show when I was writing for the Netflix #StreamTeam when that was still a thing (RIP, for now), I have not yet finished watching the first season of Stranger Things. Yes, I know – even though my love of the 80s and all the spooky stuff is powerful, I stopped watching with the idea that my wife would join the viewing and it just never happened. With Season 3 on the way, I should probably catch up, but in the meantime I’m really admiring what they’re doing on the licensing and merchandising front. One of the biggest items just hit the streets this week, and it’s “Mike’s bike” from Schwinn. Launched alongside a 1980’s-style commercial, the only way to get it is by calling 1-800-SCHWINN. Check out the commercial below!
“The bikes featured in Stranger Things have almost become their own characters,” says Milissa Rick, senior director of marketing, Schwinn. “These retro bikes are the kids’ primary form of transportation – taking them towards adventure and away from danger. It’s exciting to be a part of this incredible series with the launch of Mike’s Bike.”
The limited-edition Mike’s Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things.
Mike’s Bike comes in a special edition, retro themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear “sissy” bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appear in other areas on the bike. Mike’s Bike retails for $379.