I recently spent a year working with Toy State on a limited-time “Test Driver” initiative, and while that program has come to a close, I’m still happy to spread the word about some of their new offerings – many of which become some of the hottest rides in the toy aisles. Today a little bit of news hit the wires as a tease of what’s to come from the company as they begin rolling out new vehicles under their ROAD RIPPERS and NIKKO brands – new logos for each. Personally, I’m really interested in where they take NIKKO as they recently acquired it, and my first-ever R/C car was a NIKKO Ferrari back in the 80s.
“We couldn’t be more excited about the new logos and packaging these leading brands will have when they hit retail shelves in 2015. Redefining the Nikko brand was a major design objective following our acquisition, and returning Road Rippers to its signature ‘orange package’ roots provides an exciting refresh for the leader in the Lights & Sound vehicle category.”
-Andy Friess, Toy State’s GM of US operations & Senior VP, Global Marketing-
As you may recall from my coverage here on THE ROCK FATHER, Toy State manufactures it’s own signature vehicles, alongside licensed models under the HOT WHEELS, James Bond 007, and Caterpillar brands, among others.
