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It’s Official: Isaac Larian Has Submitted His Bid to Purchase Toys “R” Us, plus other updates from Geoffrey’s House…


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As the ongoing saga of Toys “R” Us continues, there is some news to report. The biggest piece is one I’m a day late on sharing, but an important one nonetheless. After word hit yesterday that Isaac Larian, CEO of MGA Entertainment, Inc. had placed his formal bid for a piece of Toys “R” Us, many reported the news – some with conflicting numbers. This morning I received an official statement from Larian’s team confirming and detailing the bid and what it entails. The formal bid of $675 million has been placed to buy the U.S stores, while  $215 million has been offered to buy  the Toys”R”Us stores in Canada. The funds to purchase both the U.S. and Canadian stores will come from Larian’s own coffers, additional investors and bank financing. Bid amounts were determined after careful due diligence by Larian, speaking with multiple investors and 3rd party experts.

In the statement, Larian said the following: “The time is now. Everyday that goes by, the value of Toys”R”Us declines and more people lose their jobs. I did my part and now it’s up to the other side to accept this offer. If they do, the real work will begin. We will make Toys”R”Us an experience in and of itself; a fun and engaging place where families can spend an entire day. Imagine a mini-Disneyland in each neighborhood. The liquidation of Toys”R”Us is going to have a long-term effect on the toy business. The industry will truly suffer. The prospect of bringing the Toys”R”Us experience to a new generation, my new grandson’s generation, is enough to motivate me to Save Toys”R”Us.”

While enthusiasm among current and past employees, vendors and customers has been heavy, there are some questioning how this will play out with a vendor controlling a major retailer. Larian has been vocal in noting that this is not MGA purchasing Toys “R” Us – it is him leading the charge. Of course the major elephant in the room is Mattel, currently owed the most out of all the vendor creditors ($135M), and with whom Larian has battled both in public and in court for most of the 21st century thus far. From what I’ve seen and heard, most vendors would support and have no issue selling to a Larian-owned Toys “R” Us, with a few thus-far off-record exceptions. 

Updated: After publishing this, Isaac tweeted the following –

Ideally, Toys “R” Us could play out much like the collapse of Gander Mountain last year. That company filed for Chapter 11 bankruptcy in March, liquidated their stores and then the Marcus Lemonis-led Camping World Holdings purchased the company at auction in May. With the inventory gone and stores empty, the reinvented company was able to start fresh as Gander Outdoors with a revitalized customer experience and merchandise assortment that’s been marrying the best of the Gander and Camping World brands. I’d tweeted Lemonis to see if he’d be willing to offer his take…

While I didn’t receive a direct response, there was this comment that followed, and many responded hoping that he would actually make a play for Toys “R” Us himself, knowing that a turnaround can happen.

Ultimately the bankruptcy court has to decide on which bid wins, and that could come down to the possibility of a liquidator offering more than Larian, but then Larian having to make the argument that saving the company name and jobs is more important than simply flushing it all. As the creditors rally for position, the reality is that no one is getting 100% of the money that they’re owed. 

As Larian states, “There is nothing quite like the joy and awe of a child walking through the aisles of a Toys”R”Us store. I want to preserve that innocent experience for future generations.” 

Additional Updates from Toys “R” Us this Week:

-Rumor has it that several Geoffrey walkaround costumes have been sold in recent weeks, while others may have ended up in public hands through other means. However they’re getting out there, one such mascot costume has made it’s way onto eBay, where a seller has posted it with the insane “Buy it Now” price of $100,000. This isn’t even a “classic” Geoffrey suit, but one of the most recent ones out there. Oddly enough, the item location and included photos seem to indicate that it may have come from the very Toys “R” Us that I shopped in as a child back in the 80s – the one in Matteson, Illinois. See the listing here. Most likely because of this, stores have been instructed to place their costumes back into their crates and ship them back to TRU HQ. This is particularly unfortunate since many stores have still been having Geoffrey make appearances throughout the closing process. 

-On April 11, a press release was sent out Amy von Walter, Executive Vice President, Global Communications & Customer Care for Toys “R” Us notifying the media that the company secured an additional $80M in financing to support their businesses in Asia and Central Europe – both of which seem to be doing well. In fact, a $1B bid has already come in from a party seeking to purchase the business in Asia. In the press release, Dave Brandon, Supervillain Chairman and Chief Executive Officer, took time out from commenting on LinkedIn posts to say, “This additional financing further positions our Asian and Central European operations for continued success. We appreciate the ongoing financial support and look forward to continued positive relationships with our vendors.” Brandon, you might recall, famously blamed vendors for not being supportive of U.S. efforts, despite the fact that many continued shipping product to Toys “R” Us without being paid. It should be noted that von Walter was one of the famed 17 executives who were in line for court-approved bonuses during the holiday season. While they didn’t achieve the goals necessary for payout, they still asked for millions from a dying company.

-Toys “R” Us and David A. Brandon make an appearance in a recent column from Detroit Legal News: “It Pays (handsomely) to Do Bad in this Era of No Accountability”

-The DIP (Debtor-in-Possession) financiers have filed a response to the growing number of vendor objections that shows just how out-of-whack the laws in this country can be. It’s 31 pages of babble that comes down to one thing: “We want our money back first, and tough shit if you don’t get yours.” The main issue at hand is that Toys “R” Us is liquidating merchandise that they never paid for, and the proceeds of those liquidation sales are for the benefit of these DIP financiers. From page 9 of the doc: “Inventory in possession of the Debtors and its cash proceeds—whether that inventory is paid for or not—are the collateral of the ABL/FILO DIP Secured Parties.” As I always say, just because it’s legal, doesn’t mean it should be. 

-Merchandise continues to flow from still-packed distribution centers, and the hot new product that vendors haven’t been paid for is tragic. Want new items from Disney-Pixar’s INCREDIBLES 2? It’s all at Toys “R” Us, including a host of TRU-exclusive product. The new Teen Titans Go! figures from Mattel? Check. Jurassic World: Fallen Kingdom merch? They’ve spared no expense. New Arcade Classics from The Bridge Direct? Absolutely

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