TRANSFORMERS: Fan Built Bot enters final voting phase…

May 11, 2013

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Last month, the team at Hasbro (NASDAQ: HAS) invited kids and fans of their TRANSFORMERS line to help in crafting an all-new character through their “Fan Built Bot” promotion. Round One has completed, and the Second and Final Round of Voting is now in effect. This all-new character will be revealed at the summer’s San Diego Comic-Con (SDCC), after which it will become a permanent fixture in the world of TRANSFORMERS with a place in the TRANSFORMERS: Thrilling 30 line of toys in 2014.

“We’re not prepared to say which alt-mode won the polling in round one… But a close reading of the name choices may provide a hint at what we’re designing. Stay tuned to find out more!”Jay Duke, vice president of the TRANSFORMERS brand at Hasbro

Now through May 17, it’s your chance to contribute, as the TRANSFORMERS design team is looking for help decided the character name, gender, origin, and specialty. Check out http://transformers.com/vote to take part.

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