TRANSFORMERS PRIME BEAST HUNTERS coming in 2013...

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First a story about G.I Joe, and now I get to write about TRANSFORMERS in the same day? Indeed, that’s the case as Hasbro has announced that the focus for TRANSFORMERS in 2013 will be TRANSFORMERS PRIME BEAST HUNTERS. With little ones here in The Rock Father house, we’re more in RESCUE BOTS mode, but Daddy still checks out the bigger bots on frequent occasion. In fact, I actually own a one-of-a-kind Optimus Prime that came to me direct from the Hasbro Design Team back in ’07 (for a little something I did for G4). As for the new BEAST HUNTERS, what are they all about? Read on…

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The “beasts” are part of a new TRANSFORMERS faction known as the PREDACONS. Aligned with the DECEPTICONS to fight the AUTOBOTS, the Predacons are led by the massive PREDAKING, a toy of which was first unveiled earlier today at the New York Comic Con.

predakin

“BEAST HUNTERS is an exciting new direction for TRANSFORMERS brand entertainment and the introduction of the PREDACON faction is a pivotal moment for OPTIMUS PRIME and the heroic AUTOBOTS, impacting the world of TRANSFORMERS which will never be the same. Kids and fans will be amazed by how Hasbro will bring this story and the ‘beasts’ to life across the brand’s major entertainment platforms in 2013.” Jay Duke, Global TRANSFORMERS Brand Vice President at Hasbro.

TRANSFORMERS PRIME airs Friday nights at 7pm ET on The Hub. BEAST HUNTERS episodes will begin airing in the Spring of 2013. Want more TRANSFORMERS? Check ’em out on Facebook.