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I’m sporting a “winter beard” right now. Actually, I don’t know if I can even call it a “winter beard,” since it’s more of a “Dad-doesn’t-have-time-to-shave-while-taking-care-of-the-girls” beard. Regardless of my beard’s legitimacy as a member of the winter variety, The Pop Ups have released a new single and video called “Winter Beard” which made it’s debut on AOL Kids yesterday. Check out the video below…

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The Brooklyn Duo recently scored a Grammy Nomination for their 2012 album, RADIO JUNGLE  (read my review here) – which is still in heavy rotation here at Rock Father HQ. The album was also named one of the Top 15 Albums of The Year for the 2012 Fids and Kamily Music Awards (on which I was a judge). 

winterbeardcd“Winter Beard” is a song that anyone can sing to celebrate the solstice season,” say Jason Rabinowitz and Jacob Stein, who together make up The Pop Ups. The video, meant as a love letter to winter in NYC, was imagined, shot, directed, edited and written by the duo. “It was kind of an exercise in whimsy all around,” adds Jason.

The David Bowie film, THE MAN WHO FELL TO EARTH, was one of the inspirations for the hand-crafted “Winter Beard” video. An alien (Rabinowitz) crash-lands his spaceship in a Brooklyn backyard. The alien is entranced by the first Brooklynite he meets due to his warm and fuzzy beard. He’s also amazed at the facial growth of just about everyone on the street. Envious of these gloriously hirsute looks, the alien finds a creative way to sport his own Winter Beard. The video finishes off with dozens of photos of adorable kids sporting various style of facial bristling, from soap suds to paper cut-outs, to knitwear and even curly kale!

If you dig The Pop Ups’ “Winter Beard,” buy it directly from their Bandcamp page for just a buck!  For more, give ’em a like on Facebook, and while you’re there, toss me one too!

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