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2014 Holiday Gift GuideTHE ROCK FATHER has partnered with Lunchbox and Mattel for this high-octane sponsored post...

It's no secret that we're big fans of HOT WHEELS here at Rock Father HQ. In fact, I've often thrown down some virtual ink about Mattel's iconic line of diecast vehicles and playsets over in the "Rides" section of site, and if you've seen my Instagram, you've seen new additions to our collection on a regular basis. Now comes HOT WHEELS RACE REWARDS exclusively at Walmart. Quite simply, you can earn cool rewards on the HOT WHEELS you're already buying for the little ones (or yourself) - rewards like the brand-new Exclusive MONSTER JAM MONSTER MUTT that you can only get through HOT WHEELS RACE REWARDS. Buy, scan and earn. HOT WHEELS 1:64 scale diecast vehicles are a perfect stocking stuffer!

Now, perhaps you're thinking to yourself, "Hey Rock Father! Didn't you already feature Halloween Grave Digger?" - and you'd actually be right... but not like this.  Last month, I posted news that Mattel was producing a Hot Wheels Monster Jam Halloween Edition Grave Digger monster truck, limited to a run of "up to 5,000 pieces" to be sold exclusively through Feld Motorsports' website. And, if you were looking closely, you may have even seen Grave Digger make a cameo appearance here, but it's only fitting that this glorious monster truck get a proper feature in 31 Days of Halloween, and what better way to do that than to show him in-action at a pumpkin patch?

Published in Rock Father Rides
Tuesday, October 07 2014 19:35

The HOT WHEELS STAR WARS Series is coming...

As previously reported, there's a few different collections of STAR WARS HOT WHEELS headed for retail in the near future, and while the interestingly-shaped "character cars" may be the big draw, Walmart stores across the country will soon see STAR WARS-themed rides hitting the pegs (likely a dump bin, actually) sometime between now and Christmas. Following the tradition of exclusive, licensed sets (this past week saw a BATMAN 75th Anniversary collection, along with one based on THE FAST & THE FURIOUS movies hit stores), the HOT WHEELS STAR WARS Series will feature eight cars in deco and packaging representing The Original Trilogy, The Prequel Trilogy, The Clone Wars and the just-launched STAR WARS REBELS. Check out the packages below, as revealed on the HWC site...

Published in Rock Father Rides

I've really been getting into the art of "Toyography" lately - a love of toys and photography coming together for fun results. Many of my photos involve toy vehicles, and they're usually posted on Instagram and Facebook for immediate viewing. It's no secret that we have a big love of Mattel's Hot Wheels line here at Rock Father HQ, and one recent photo I snapped even snagged the attention of the Hot Wheels team themselves, getting reposted on all of their official social networks. Since people seem to enjoy viewing these just as much as I enjoy taking them, I think it's only proper to share them here on THE ROCK FATHER on occasion, and today I'm starting with this - The Hot Wheels Pop Culture Series Hanna-Barbera Scooby-Doo '70 Chevelle Delivery. This photo was taken this morning, with the full Mystery Inc. Gang present to stand guard...

Published in Rock Father Rides

Halloween 2014Yes, it's still technically summer, but as you may have heard me mention a time or two in the past, when it comes to Fall and/or Halloween, you can never be too early in talking about it - only too late.  With just a hair over two months until the big day, the Halloween news has begun flowing, and tonight I've got details on a cool little item from the Mattel Hot Wheels Monster Jam collection. For the first time ever, there is a Halloween Edition 1:64-scale diecast version of Grave Digger being offered, but it's exclusively available through Feld Motorsports' official Monster Jam Superstore. Check it out below, right here on THE ROCK FATHER...

Published in Rock Father Rides

Toy State Test DriverThe crew over at Toy State have really been rolling out some sweet new rides of late - many of which have emerged due to their partnership with Mattel to create vehicles based on the iconic HOT WHEELS brand. As a 2014 Toy State Test Driver, I've been able to try out many of these with my girls, right here at Rock Father HQ - and this week there's sort of a "Baja" theme, as we just reviewed one Baja from their Engine Power line - and here we have the Team Hot Wheels Baja Truck from the Energy Can R/C collection

Published in Rock Father Rides
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