As many of you are probably aware, we're big fans of Disney●Pixar’s Cars franchise here at Rock Father HQ, hence I was pretty excited to have a chance to take an early look at Cars 3 while working with the folks at Disney to support its launch. As we approach the June 16th release, new promotional partners are rolling out, and the latest is Autotrader. This week, they've got a new commercial racing onto screens co-branded with Disney●Pixar’s Cars 3. Why does it make sense? Because "every car has a personality." and Autotrader can help match the personality of a car with the personality of its driver. Check it out:
Presented in collaboration between The Rock Father™ and Beautyrest with Life of Dad…
Sleep is a mysterious thing. Sometimes just can’t get enough of it, while other times you can feel like you’ve done too much. There have been times in my life where I managed to function on very little of it. In fact, I can even remember my first day on a new job, walking in to start a 5am shift when the guy training me said something to the effect of “Did you sleep well last night?” My response surprised him: “Actually, I haven’t slept yet. I will when I get off work.” It was a lifetime ago, but the reason for my lack of rest was that I’d played a gig with my band just hours before. As a parent, the whole “rock and roll lifestyle” just doesn’t cut it anymore, and I’ve become aware of my sleep habits, and have been trying to make the most of having proper rest. Lately, the Beautyrest Sleeptracker monitor has been a part of that.
As a kid, I grew up around racing. My dad was a track announcer, traveling on occasion with World of Outlaw/UARA Midgets - an era in which I got to see a lot of the short tracks across the Midwest. For awhile, he was also a regular announcer at the famed Santa Fe Speedway near Chicago, so I had plenty of chances to get up close to some high-octane fun. As an adult, I've seen my girls become enthusiastic about racing, and it all goes back to when our oldest daughter first saw Disney•Pixar's Cars. That was the start of the fascination here, and that makes it even more special that I've had the opportunity to work with Disney in promotion of Cars 3 - in theaters on June 16, 2017. During the early press days for the film, I found myself on the track at Sonoma Raceway - the road course formerly known as Sears Point - for a ride-along, along with some time spent doing a "Pit Stop Challenge" and witnessing a presentation on the history of NASCAR racing, presented by Cars franchise Creative Director Jay Ward and former Hendrick Motorsports Crew Chief, Ray Evernham. If you love racing, Cars 3 is going to mean a lot to you... but even if racing isn't your thing, you just might learn a lot, and find something new to love.
When you think about backpacks for kids, generally the back-to-school season is the first thing that comes to mind - but there's many different applications and occasions where a proper sack can come in handy. In some cases, a full-size backpack can be too much, and that's where the Gym Rucksack by Beckmann of Norway can come in handy. Rugged, yet adorable designs are both functional and stylish, and they appeal to kids of many interests. The folks at Beckmann USA (an authorized reseller) recently approached me about checking out some of their products, and my eyes immediately zeroed-in on just the right bag: a Gym Rucksack in "Mint Alva," the perfect new dance/ballet bag.
Twist and Seal first hit my radar a few years back when their first weather-resistant cord protector started popping up at retailers around the holidays. Now, the Twist and Seal family of products includes four unique items, each with a specific application that helps to achieve the same end result: protection of electrical connections from the elements. Personally, I've dealt with wet plugs and moisture issues for years, and here at Rock Father HQ, it's always the holiday season that's most painful. Christmas lights are notoriously fragile, with tiny fuses that aren't water-proof, and wet connections constantly tripping our GFCI outlets. Add the recent blow-up characters and laser shows into the mix, and there's more chance for irritation. That doesn't mean that other seasons are devoid of hassle, and with summer approaching, we'll also have our DynaTrap and some outdoor lighting that will need protection, and thanks to Twist and Seal, there's a solution for that as well. The folks at Twist and Seal - located right here in Illinois - sent over some items for review, and in the video below, I'll walk you through them...
A lot of bands both current and past have had beers brewed in their honor of late, and I've sort of developed an affection for those limited-edition drinks. In fact, I have some Megadeth and Iron Maiden beers just a few feet from me here in the office at Rock Father HQ as I type these words about the latest brew to be inspired by MOTÖRHEAD. It's not the first beer to be licensed by the band, but the first in a series from Amplified Ale Works. The MOTÖRHEAD Born to Lose IPA is described as "a boldly aggressive West Coast-style IPA, befitting of the band's loud, aggressive style."