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As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week four toys below...

Published in Movies, TV and More

If you're into Mattel's Hot Wheels, you may have seen the recent Forza Motorsport assortment of the Replica Entertainment Series that's been hitting stores, and now you could say that was just a little bit of foreshadowing. Hot Wheels has partnered with Microsoft’s popular racing game to create one of the coolest expansion packs – Forza Horizon 3 Hot Wheels – arriving on May 9 exclusively on both Xbox One and Windows 10 PCs (Xbox Play Anywhere) as part of the Forza Horizon 3 Expansion Pass or as a standalone purchase for $19.99.  A trailer just hit my inbox, and I'm sharing it below. Check it out, along with all the details on the new expansion. Something tells me that the recent addition of an Xbox One to my office is going to be commanding some more attention...

Published in Rock Father Rides

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. It's also very common for toymakers to send me pitches either for feedback, or in hopes that I will review them or cover their crowdfunding efforts. Tonight marks the second time that something once pitched to me shows up on ABC's THE TOY BOX, with Emotiplush (emailed to me during a crowdfunding run in 2014) vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out all of the week three toys below...

Published in Movies, TV and More

This special look at #TheToyBox is presented in collaboration with ABC and The Rock Father™.

Last week, ABC's newest unscripted series, THE TOY BOX, made it's debut, and I gave you the inside scoop (read it here). It's week two for the 8-week first season, and Friday night will see another round of hopeful toy inventors make their way in front of the mentors with hopes of making it into The Toy Box, and ultimately to the final round in which one lucky winner will see their toy produced by Mattel, and sold exclusively at Toys "R" Us. Since many of you loved The Toy Box in its premiere, ABC and The Rock Father™ are giving you a sneak-peek at this week's episode in this shared exclusive clip that's premiering on select site as part of the recent #ABCTVEvent and #Cars3Event. See the "Piñata Backpack Chase" and get the details on this weeks toys below!

Published in Movies, TV and More

Star Wars 40th AnniversaryMattel's ever-expanding line of Star Wars-inspired toys has been a big favorite here at Rock Father HQ, both with our family and readers of the site alike. Leading the charge has been the Star Wars Hot Wheels Character Cars (checklist here), and as promised last year, the 2017 Star Wars Celebration Orlando will be the place to get the exclusive Biggs Darklighter car - the winner of a fan's choice poll. As I'm not attending Celebration in-person, this one might be tough to get (I missed out on the previous Celebration-exclusive Boba Fett as well), but it's definitely something to see. Check out the image below, as debuted by Yahoo! this morning.

Published in Rock Father Rides
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