The 50th Anniversary Celebration of Mattel's iconic Hot Wheels collection continues, and today comes news that Knockaround and Hot Wheels have teamed-up for some limited edition sunglasses. Yes, I just bought a pair. I've been a fan of Knockaround's Fort Knocks shades for awhile, particularly some of their limited edition collaborations, so this is right in my wheelhouse. The Rodger Dodger Fort Knocks feature a nitrous blue frame with a hot-rod red interior on the front, and classic speedster flames running down both arms. Reminiscent of the blown engine popping out of the hood, they sport polarized silver chrome lenses that provide full UV400 sun protection. One of the coolest features? They come packaged on a card that's made to look like a Hot Wheels 50th Anniversary diecast package!
Originally Published July 1, 2018. Updated April 9, 2020
The year was 1980. Charles Lazarus had been crowned "The Toy King," with his retail empire having grown from its modest beginnings as the Children's Bargain Town into a household name as Toys "R" Us. What started in 1948 as a place to buy baby furniture had evolved into a place that kids across the country would dream of - a rainbow-striped paradise of toys and games stacked floor-to-ceiling. His mascot had become an icon, and Geoffrey the Giraffe would soon start a family of his own, with wife Gigi, son Geoffrey Jr. and daughter Baby Gee entering the fold. Of course, a growing family will often prompt a search for a bigger ride, and for Geoffrey that search led a meeting between The Toy King of the East Coast and The King of the Kustomizers on the West Coast - legendary car builder, George Barris. It was time to build "The Geoffreymobile."
I have a t-shirt that I wear on occasion that features Mattel's iconic He-Man riding the mighty Battle Cat atop the curve of a gleaming rainbow. Why rainbows and He-Man? I'm not entirely sure, but I've always thought that it had a nice thematic tie-in to that 2010 viral video of Prince Adam (poorly) singing a dance version of 4 Non Blondes' 1993 hit, "What's Up?" So now comes the question, "what's going on" with Prince Adam and Comic-Con this year... specifically with Super7? Well, in the midst of all of their fantastic SDCC exclusive reveals for 2018, Super7 is rolling into San Diego with Prince Adam rockin' a massive smile on a new headsculpt inspired by that epic video of internet infamy. Check this out...
Hot Wheels are something that I've written about regularly here on The Rock Father™ Magazine for the better part of a decade. This year, Mattel's iconic diecast vehicles are celebrating a milestone - their 50th Anniversary - and we were able to take part. Earlier this month, a crew from NBC News paid a visit to Rock Father HQ not to meet with me... but to interview our girls, The Rock Daughters™. Addie and Finley have a Hot Wheels collection that far eclipses what i had as a kid, and little Finley is the proud owner of one of the rarest Hot Wheels products ever made - The Rock Daughter™ Edition Hot Wheels Bed, created three years ago in collaboration between Mattel, yours truly and The Step2 Company. On June 5, 2018, NBC Nightly News with Lester Holt aired the Hot Wheels special feature as the NBC Nightly Snapshot. If you missed it, here's the video in its entirety...
Presented in collaboration between The Rock Father™ and Mattel
There’s several trends in toys for 2018, and Mattel has managed to tick the boxes on many of them with one new line - Pooparoos Surpriseroos, available only at Walmart. Coming out of Toy Fair back in February, the world knew that bathroom fun would be a big deal, and here we see that combined with squishy collectibles, micro-collectibles and the ever-popular element of both blind boxes and blind bags. Kids will love the unboxing experience that these provide, with each adorable toilet playset including one squishy Pooparoos character paired with three blind Surpriseroos. Check out our hands-on video to see five-year-old Finley (youngest of The Rock Daughters™) cracking some open!
Part of a series of features from The Rock Father™ celebrating the 50th Anniversary of Hot Wheels.
To celebrate the 50th Anniversary of Hot Wheels, Mattel is throwing things back to where it all began... to May of 1968 when a 1:64-scale Spectraflame blue Chevrolet Camaro first hit stores. Elliot Handler, who co-founded Mattel with his wife, Ruth, wanted to do something big. He wanted to create a toy car that was better than anything else out there at the time. It had to look cooler. It had to perform better. And, with a rocket scientist and the help of Harry Bentley Bradley, a designer plucked from General Motors, an icon was born. Famously stating "Those are some hot wheels!," the "fastest metal cars in the world" now had a name and 15 more would join that blue Camaro to become known as the original "Sweet 16." These rides have become highly sought-after, so for Hot Wheels official birthday (May 18), Mattel has unleashed the Hot Wheels 50th Originals Collection. The assortment includes replicas of five Hot Wheels from the Sweet 16, each presented with legacy graphics, detailed Spectraflame paint, Redline wheels, and just like the originals, they come with a collectible button packed alongside the car on reproduction blister packs that look just like they did back in 1968!