It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!
This past spring, I had the opportunity to peek behind the curtain of ABC's latest competition series, THE TOY BOX. Now, the series is back for a second season in which a new crop of inventors will present their toy concepts to a panel of judges in hopes of making it to the end, in which the grand prize winner will see their toy manufactured by Mattel, to be sold exclusively at Toys "R" Us. For Season Two, THE TOY BOX has been retooled - gone are the "industry mentors," and instead of facing just one panel of kid judges, contestants will face a rotating panel of five kids. The only returning judge from Season One is apparently, Noah Ritter. Like the first season, the episodes will be airing out of numeric order as they work toward the endgame, but for the purpose of my previews, I'll be labeling them by week. Curious what's on-deck for the first two episodes? Here's a preview...
The Rock Father™ is a MEGA™Ambassador and Beyonder
MEGA Bloks® have been a part of our family since day one. In fact, I think it was at the baby shower for the first of The Rock Daughters™ when we received our first set - a Big Building Bag filled with those classic blocks that preschoolers have been building with for decades. Fast-forward a few years, and just as our kids have grown up, so has MEGA™ - recently making a nod to the past as they look toward the future with their ever-expanding line of MEGA Construx™ building sets for the entire family. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the present to spend some time with the family, getting together to “Build Beyond.”
As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...
When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the game having some Illinois roots with International Games having sponsored UARA midget auto racing in nearby Joliet. In fact, I recall a bright red midget ripping around the track with UNO graphics painted-on. Fast-forward a few decades, and UNO is still one of the most popular card games in the world, produced by Mattel, who've owned the game since 1992. Today, on International Colorblind Awareness Day, Mattel announced the launch of its newest deck, UNO® ColorADD, the world's first card game for the colorblind. Check out all the details below!
For the past few years, Mattel has been doing some very creative things with their license to make Hot Wheels vehicles that are inspired or based upon the characters, locations and machinery of a galaxy far, far away. While their Starships line makes diecast scale models of the actual ships of Star Wars, their Carships and Character Cars bend the rules quite a bit. For us, the character cars have been the big hit - so popular that I eventually added a running checklist to this very website, a page that has become increasingly popular. Now, with the Force Friday II debut of merchandise centered around Star Wars: The Last Jedi, the Hot Wheels design team has cranked things up and raised the suspension for something new - Hot Wheels Star Wars All-Terrain Character Cars.