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Toys “R” Us is teaming up with Macy’s for the Holiday Season, placing pop-up stores in 24 Macy’s locations. These Toys “R” Us Express-branded toy departments will be open from roughly from Oct. 15, 2012, to Jan. 15, 2013. Personally, I think this is a great move for Macy’s, as their “toy departments” have been pretty weak for several years, especially since losing their FAO Schwarz-branded departments in 2009 – interestingly, after Toys “R” Us took over that company.
“Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists. By partnering with Toys“R”Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year.” Jeff Gennette, Macy’s chief merchandising officer
The 24 Macy’s stores with Toys“R”Us Express departments for Holiday 2012 will include:
- South Coast Plaza Home, Costa Mesa, CA
- Arden Fair, Sacramento, CA
- Union Square, San Francisco, CA
- Valley Fair, Santa Clara, CA
- Boca Raton Town Center, Boca Raton, FL
- Aventura Mall, Miami, FL
- Dadeland, Miami, FL
- Miami International Mall, Miami, FL
- Lenox Square, Atlanta, GA
- State Street, Chicago, IL
- Oakbrook Center, Oak Brook, IL
- Woodfield Mall, Schaumburg, IL
- Burlington Mall, Burlington, MA
- Mall of America, Bloomington, MN
- Bridgewater Commons, Bridgewater, NJ
- Garden State Plaza, Paramus, NJ
- Willowbrook Mall, Wayne, NJ
- Downtown Brooklyn, NY
- Roosevelt Field, Garden City, NY
- Manhasset, NY
- Herald Square, Manhattan, NY
- Center City, Philadelphia, PA
- Memorial City, Houston, TX
- Downtown Seattle, WA
“Macy’s and Toys“R”Us are both synonymous with gift-giving during the holiday season, and we are delighted to partner with a best-in-class retailer like Macy’s to extend our brand at some of the greatest shopping locations around the country.” Richard Barry, executive vice president, chief merchandising officer, Toys“R”Us, Inc
We’re thinking about starting our Holiday shopping early here at Rock Father HQ. Are any of you getting a jump on things?
