The countdown to Christmas just kicked into high gear. Spirit Christmas — a festive retail concept from the team behind Spirit Halloween — is back for another season, and this year the brand is going bigger than ever, opening 30 locations across the Northeast and Great Lakes regions, nearly four times the footprint of its debut run.
At the heart of the 2025 expansion is Peppermint Village, an immersive in-store wonderland filled with festive décor, unique gifts, holiday apparel, and interactive displays designed to spark joy and nostalgia.
“At Spirit, we believe the magic of the season does not end with Halloween — it transforms,” said Steven Silverstein, CEO of Spirit Christmas. “Back by popular demand and with even more locations, Spirit Christmas is an extension of our sensory-rich, interactive holiday experiences. From our one-of-a-kind Santa photo experience to an exclusive collection of festive merchandise, we’re thrilled to welcome guests back for another unforgettable season of magic and fun.”
The big man in red himself is part of the celebration. Santa returns in partnership with Cherry Hill Programs, the industry leader in holiday photography. Families can book interactive photo sessions, share their wishes, and leave with keepsake memories.
Santa visits officially begin on November 21 with hours every Friday, Saturday, and Sunday through December 24. Visits are always free, with professional photo packages available for purchase. Reservations can be made at SpiritChristmas.com, powered by whereissanta.com.
With its biggest holiday season yet, Spirit Christmas is ready to transform malls and shopping centers into full-blown holiday hubs. Follow @SpiritChristmas for store announcements and festive happenings.
Let the merry mayhem begin!
