Every time I think that the micro-collectibles bubble is about to burst, something comes along that reinforces the fact that there’s no sign of that happening. In fact, the market is evolving and kids can’t get enough of these small little toys. Evolution brings us to the launch of Cake Pop Cuties, a new line from Basic Fun that checks the boxes on several current trends, combining the brightly-colored blind box appeal of toys like L.O.L. Surprise with the strange appeal of the slow-rise squishes movement into a tiny little package that’s appropriately shaped like… a cake pop. Available soon at most major retailers (Amazon is taking pre-orders), Cake Pop Cuties is backed by a CGI-animated webseries and boasts over 36 different Cuties and Sweeties to collect in the first wave. Check out a preview below…
The first two episodes of the webseries are out now, with the debut installment already garnering nearly 150K views on YouTube weeks ahead of the toy line’s official launch. Check out some “Goodie Garden Fun…”
Be on the lookout for these at Walmart, Target, Toys “R”Us and more this spring (if not sooner).
For more: http://cakepopcuties.com/
