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The Toy Book

Mattel Rules the Desert as Barbie, UNO, and MOTU Ignite Coachella Buzz

Mattel Rules the Desert as Barbie, UNO, and MOTU Ignite Coachella Buzz

From Barbie’s viral fan hub and UNO’s music-fueled party play to a sky-high Masters of the Universe drone takeover, Mattel turned Coachella into a culture-driven showcase for its biggest brands. Read more...

Last Call: Submit Your Products for The Toy Book’s Specialty Toys & Gifts (Astra) Issue!

Last Call: Submit Your Products for The Toy Book’s Specialty Toys & Gifts (Astra) Issue!

Get in on the action with The 2026 Specialty Toys & Gifts Issue! The post Last Call: Submit Your Products for The Toy Book’s Specialty Toys & Gifts (Astra) Issue! Read more...

Carlos Santana Names Westbridge for Licensing Representation

Carlos Santana Names Westbridge for Licensing Representation

The agency's licensing program will honor Carlos Santana and his legacy. The post Carlos Santana Names Westbridge for Licensing Representation appeared first on The Toy Book. Read more...

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