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MEGA Construx™: It’s Time to Build Beyond with Family…

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The Rock Father™ is a MEGA™Ambassador and Beyonder MEGA Bloks® have been a part of our family since day one. In fact, I think it...

Crayola has a “Bluetiful” New Crayon…

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It's taken a few months of of fan deliberation, but now the decision is official - Crayola announced "Bluetiful" as the name of its...

The NES Classic Returns as More SNES Classics are Pushed into Production…

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Last year, I was very fortunate to be visiting Nintendo of America at their HQ in Redmond, Washington on the very day that the...

Project Mc2 is Back with a 5th Season on Netflix, New Toys for Fall…

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The Rock Father™ is a member of the Netflix #StreamTeam I was just thinking about how it's been over two years since The Rock Daughters™...

Twitter Party Alert: Join The Toy Insider for a PJ Masks Party!

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Ready to go into the night so you can save the day once more? Well, even if you aren't, I bet your kids are!...

Enter the BATMAN: THE ENEMY WITHIN Sweepstakes!

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"How deep into the darkness will you let Bruce Wayne descend?" That's just one of the questions posited in BATMAN: THE ENEMY WITHIN, the...

Toy Killer: Is Bain Capital Positioning Toys “R” Us to be a Repeat of KB Toys?

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There's a big problem at Geoffrey's house, and if you follow the toy industry or the retail sector in general, then you've no doubt...

Nancy B’s Science Club Celebrates S.T.E.M. with a New Music Video…

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As we roll toward the holidays, the S.T.E.M. (Science, Technology, Engineering, Math) category will once again be one of the hottest, and this month...

UNO for the Colorblind? Mattel Just Made That Happen…

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When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the...

Preview: Lakeshore Learning’s 2017 “Gifts for Growing” Minds Collection

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You might not want to hear it, but the holiday season is fast-approaching on the horizon, and families will soon be seeking the perfect...

Highlights Magazine is Getting a Toy Line from HABA USA…

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Highlights Magazine is timeless, and many would consider HABA toys right up there with it. Starting next year, the two will come together as...

The Second Annual “Hatchimals Day” is Coming with the launch of HATCHIMALS SURPRISE…

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Hatchimals were the hottest toy for Holiday 2016, and now they're poised for another big run. As the franchise has grown well-beyond the original...
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