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Twitter Party Alert: Win THE LION GUARD Toys with The Toy Insider!

It should be no secret that I'm a huge fan of Just Play Toys. Over the past few years, they've quietly built a reputation...

New POKÉMON and Z-Moves for POKÉMON SUN and MOON Revealed!

This past weekend was an interesting time for us, as I had the unique opportunity to take the oldest of The Rock Daughters™ for...

TMNT x WWE Ninja Superstars Hit the Streets!

After being unveiled at New York Comic-Con last month, the first-ever collaboration between WWE and Teenage Mutant Ninja Turtles has hit the streets! The...

Twitter Party Alert: Win Maisto RC Vehicles with The Toy Insider!

On Friday, November 11, 2016, join The Toy Insider for the #MaistoTECHRC Twitter Party! Five lucky winners will receive a Maisto Tech Cyklone 360, and one...

Twitter Party Alert: Celebrating the Power of Play With ChiTAG!

Chicago Toy & Game Week is next week, and as all roads point to the annual Chicago Toy & Game Fair, taking place November...

From the Makers of PAW Patrol… is RUSTY RIVETS Your Kids’ Next Obsession?

As the saying goes... it's the calm before the storm. It's a feeling that I've felt before, and over the past few years, I've...

Holiday Wish Guide – Doc McStuffins: Toy Hospital

We're truly living in a Golden Age of children's television, and while there's many great programming options for kids that provide valuable lessons for...

Holiday Wish Guide: Super Wings (Friends from TV)

This past Spring, the first wave of Super Wings transforming toys arrived at Rock Father HQ (reviewed here), immediately becoming a hit. Fast-forward to...

Holiday Wish Guide: World’s Smallest Toys

Have you ever wondered why so many Super Villains set out to making a "Shrinking Ray?" The reason is simple - because it's fun!...

Holiday Wish Guide: FurReal Friends Torch, My Blazin’ Dragon, Bootsie and Batteries!

This post was sponsored by Duracell as part of an Influencer Activation for Influence Central. All opinions expressed are that of James Zahn, aka...

#NTSD16: Neighborhood Toy Store Day is Coming – Kick-Off the Holiday Season & Shop Local!

THE ROCK FATHER™ is a paid 2016 Neighborhood Toy Store Day Ambassador. On Saturday, November 12, 2016, the seventh annual Neighborhood Toy Store Day will...

Can Our Children Learn from Monsters?

THE ROCK FATHER is sharing some thoughts on #KindMonsters in partnership with Mattel’s Monster High... Over the years, there’s been a lot of discussion about...

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