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Wizards and Muggles! Join The Toy Insider & JAKKS Pacific for a Harry Potter Twitter Party!

Toys, Games and More...
As the 20th Anniversary of Harry Potter in the United States continues, the wizarding adventures continue to grow with an even broader assortment of...

Call of Duty Season is Almost Here: Blackout Beta Coming…

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Can you feel it? Call of Duty Season is almost here, and as the October 12th release of Black Ops 4 approaches, there's a...

Pre-Order Playmates’ Rise of the Teenage Mutant Ninja Turtles Toys… including the Epic Lair Playset!

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Back in February, I had the opportunity to get a first-hand look at some of Playmates Toys' Rise of the Teenage Mutant Ninja Turtles...

Must Watch! “Power of Grayskull: The Definitive History of He-Man and the Masters of the Universe”

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The business of play is a fascinating subject, with the real-life stories behind some of our favorite toys sometimes rivaling the fictional worlds that...

‘Rainbow Rangers’ Assembles a Team for Toys & Electronics Ahead of Nick Jr. Launch…

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It wasn't long ago that The Hollywood Reporter revealed that Genius Brands had raised $4.5M to help give Rainbow Rangers a proper push ahead...

There’s a Live-Action ‘Miraculous – Tales of Ladybug & Cat Noir’ on the way…

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I'm actually a little surprised that it took this long, but there's a live-action Miraculous - Tales of Ladybug & Cat Noir on the way. Whether...

The Cabbage Patch Kids 35th Birthday Celebration is Coming to Babyland General Hospital…

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I've told the story before, but I still have my original Cabbage Patch Kid. His name is Ollie, and he's still wearing his 1983...

ROBOZUNA: Toys from the Netflix Original Series are Coming to the U.S. via Basic Fun!

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It was two years ago that I first told you about Robozuna - a then-in-development series from ITV that had been added to the...

JCPenney Unwraps their “Top 20 Toys” for Holiday 2018…

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The holiday season continues to loom large on the horizon, and as the toy wars of 2018 continue, another player has entered the octagon...

Bullseye’s Top Toys of 2018: Target Launches Expanded Selection of New & Exclusive Toys…

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At San Diego Comic-Con this summer, I had the honor of speaking on a panel - Living in a Post-Toys "R" Us World: Navigating...

Oops: Daughter Uses Mom’s Amazon Account to Fund Toy Shopping Spree

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Our love for online shopping seems to know no bounds. With just a couple of clicks, you'll feel like it's always Christmas morning. That...

Oh, bother… September is International Balloon Month

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There's a scene in Disney's Christopher Robin in which Christopher and Winnie the Pooh are racing through a train station and the little bear...
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