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Giveaway: Score a Code for the Call of Duty: Black Ops 4 Blackout Private Beta!

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Updated: Codes for Playstation 4 have been distributed. If you would like an Xbox One code, you have until 9/14 to enter! How would you...

Game for Good: Join GameStop to Make Wishes Come True (+ A Chance to Win a $100 Gift Card)!

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It's time to game for good, and for the sixth year in a row, GameStop has teamed up with Make-A-Wish to help make more wishes come true for...

Wizards and Muggles! Join The Toy Insider & JAKKS Pacific for a Harry Potter Twitter Party!

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As the 20th Anniversary of Harry Potter in the United States continues, the wizarding adventures continue to grow with an even broader assortment of...

Call of Duty Season is Almost Here: Blackout Beta Coming…

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Can you feel it? Call of Duty Season is almost here, and as the October 12th release of Black Ops 4 approaches, there's a...

Pre-Order Playmates’ Rise of the Teenage Mutant Ninja Turtles Toys… including the Epic Lair Playset!

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Back in February, I had the opportunity to get a first-hand look at some of Playmates Toys' Rise of the Teenage Mutant Ninja Turtles...

Must Watch! “Power of Grayskull: The Definitive History of He-Man and the Masters of the Universe”

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The business of play is a fascinating subject, with the real-life stories behind some of our favorite toys sometimes rivaling the fictional worlds that...

‘Rainbow Rangers’ Assembles a Team for Toys & Electronics Ahead of Nick Jr. Launch…

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It wasn't long ago that The Hollywood Reporter revealed that Genius Brands had raised $4.5M to help give Rainbow Rangers a proper push ahead...

There’s a Live-Action ‘Miraculous – Tales of Ladybug & Cat Noir’ on the way…

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I'm actually a little surprised that it took this long, but there's a live-action Miraculous - Tales of Ladybug & Cat Noir on the way. Whether...

The Cabbage Patch Kids 35th Birthday Celebration is Coming to Babyland General Hospital…

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I've told the story before, but I still have my original Cabbage Patch Kid. His name is Ollie, and he's still wearing his 1983...

ROBOZUNA: Toys from the Netflix Original Series are Coming to the U.S. via Basic Fun!

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It was two years ago that I first told you about Robozuna - a then-in-development series from ITV that had been added to the...

JCPenney Unwraps their “Top 20 Toys” for Holiday 2018…

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The holiday season continues to loom large on the horizon, and as the toy wars of 2018 continue, another player has entered the octagon...

Bullseye’s Top Toys of 2018: Target Launches Expanded Selection of New & Exclusive Toys…

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At San Diego Comic-Con this summer, I had the honor of speaking on a panel - Living in a Post-Toys "R" Us World: Navigating...
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