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At San Diego Comic-Con this summer, I had the honor of speaking on a panel – Living in a Post-Toys “R” Us World: Navigating the Future of Toy Retail. In that panel and the subsequent recap that I published at The Toy Book, I pointed out that one of the most exciting developments in the toy world is what the folks at Target have been gearing-up for… an expanded assortment of toys in fantastic new toy departments as part of their beautifully-redesigned stores. As the holiday season is about to unfold, you’ll see what I was talking about as Target (an affiliate) has unveiled Bullseye’s Top Toys of 2018 – this year’s guide to the most-coveted toys includes something for every age and budget – from an even bigger L.O.L. Surprise! and a plush take on the Fingerling craze to the latest tech gear and more. Will a few items from Bullseye’s list also appear on The Rock Father™’s Annual Holiday Wish Guide™ as well? Perhaps, but in the meantime, check it out below!

Target 2018 Toy Department Remodel

“This holiday season, we’re pulling out all the stops to make Target the ultimate destination for toys, and this curated list of top toys is just the beginning,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We’re going bigger, offering guests thousands of toys, including more than 2,500 new and exclusive items – nearly double compared to last year – and creating even more engaging experiences in stores and online.”

The Big Reveal:

  • Pikmi Pops Unicorn Super Flip *Target exclusive
  • Stay tuned for a fun surprise from Hatchimals *Target exclusive
  • Crate Creatures Giant Creature Croak
  • Party PopTeenies Mega Party Surprise Set *Target exclusive
  • L.O.L. Surprise! BIGGER Surprise

Feeling Nostalgic:

Ignite Those Imaginations:

Toying with Tech:

Get into Character:

New this year, to make shopping Bullseye’s Top Toys even more easy and fun, Target has created an online experience that showcases top toys by key trends of the season. The retailer also will soon unveil a digital spin on its annual kids gifting catalog. Check out their website for more.

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