Music festival season is coming up soon, and Pacsun has opened its doors to local emerging artists to help shape the vibe of the brand’s 2024 Festival Campaign melding fashion and music.
In a community-oriented approach, Pacsun aims to recognize and amplify the voices of young artists who genuinely embody the brand ethos. Through the Pacsun Collective, the retailer is providing a platform for these talents to shine.
For the Festival Campaign, musical artists across various genres have worked closely with Pacsun’s in-house creative team to infuse their music into the capsule fashion collection. The campaign started with a music video featuring Ronnie Watts‘ original song “Fast, Fast, Fast,” encapsulating the brand’s spirit of self-expression and unity. Check it out below!
Additional music videos and content, including Acoya’s unreleased song “LoverBoi,” and more from Michael J. Woodward and Abrieel will be unveiled across digital and social platforms throughout the season.
Later this spring, Pacsun’s flagship stores in Los Angeles and New York City will host performances by these artists, further bridging the gap between fashion and music. The performances will be live-streamed on Pacsun’s TikTok. Previous Pacsun partners include A$AP Rocky and Willow Smith.
The Festival Campaign introduces a curated Festival Shop, featuring women’s and men’s clothing, swimwear, shoes, and accessories, perfectly timed for spring and summer concerts. With a blend of trending Pacsun swimwear, denim, band tees, dresses, and skirts, the collection offers endless inspiration for festival season style.
Additionally, the Pacsun says it’s prepping curated western capsules to cater to StageCoach attendees and country music concert-goers.
A little bit country, a little bit rock and roll — we dig it!
