American football is coming to Ireland — and Jameson is ready to pour one out for the fans.
Ahead of the kickoff of the NFL’s Dublin matchup between the Minnesota Vikings and Pittsburgh Steelers at Croke Park on September 28, Jameson Irish Whiskey is staking its claim as the “Unofficial Whiskey for Football Fans” with a campaign, fan activations, and its very own football-shaped flask. Of course, they don’t have an official relationship with the NFL, so they’re getting creative and leaning into that officially unofficial angle, much like we see when companies refer to the Super Bowl as “The Big Game” to avoid getting tackled by licensing fees.
That said, Jameson knows the real game happens off the field. That’s why it’s turning up the energy with viewing parties in Minneapolis and Dublin, immersive events with Complex in NYC and L.A., and even a first-ever live commercial takeover of ESPN SportsCenter—because fans make the sport, and fans deserve a proper toast.
The centerpiece? The Jameson Football Flask: a regulation-sized football that holds 750mL of Jameson, perfect for tailgates, at-home cheers, or flexing on your bar cart. Limited edition, limited supply, unlimited style. Available September 25 at ReserveBar.com, or pair it with game day bites and cocktails for a full fan experience.
“Jameson has always stood shoulder to shoulder with the fans, and that’s why we are excited to declare ourselves the ‘Unofficial Whiskey for Football Fans’ this season and to finally celebrate American football in Dublin,” says Valeria Catterini, Senior Brand Director, Jameson at Pernod Ricard USA. “After two years, we can’t wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen.”
From Minneapolis to Bow Street in Dublin, Jameson is turning football season into a global fan celebration — Irish-style. The game might be international, but the whiskey? Unquestionably local to every fan’s heart.
