For the first time, Hershey’s KIT KAT brand has released a seasonal-shaped candy.
KIT KAT Santas are a limited-time offering that transforms the tasty treats with imprinted boots and a jolly smile.
“Our first-ever shape, KIT KAT Santas, builds on the KIT KAT brand’s product portfolio to offer a new way to bring fun to consumers,” says Scott Sorensen, Associate Manager, KIT KAT. “With an even crispier wafer-to-chocolate ratio, this seasonal twist on our traditional KIT KAT bar is sure to become a newfound annual ritual, giving fans a taste of more of what’s to come from the brand.”
To celebrate the launch — available in snack-size bags — KIT KAT partnered with Simon Property Group for an activation at select Santa Photo Experiences on Saturday, December 7, and Sunday, December 8 at the following malls:
- Roosevelt Field Mall (630 Old Country Rd, Garden City, NY 11530)
- Woodfield Mall (5 Woodfield Mall, Schaumburg, IL 60173)
- Brea Mall (1065 Brea Mall, Brea, CA 92821)
As they say, even Santa deserves a break!