Source: Riot Fest/The Rock Father Magazine

The yearly round of “Is [INSERT BAND HERE] playing Riot Fest?” is about to begin and a new talent buyer is stepping up to become the hero or the villain in the lineup-making story depending on whether or not your favorite band makes the bill.

Beginning April 1, Milwaukee music industry vet Marc Solheim will begin a new role as Senior Talent Buyer for the annual Chicago festival and the regular shows that Riot Fest books throughout Chicagoland.

“I have been a long-time supporter and admirer of the whole [Riot Fest] experience,” Solheim says. “The world-class treatment of artists and fans and the incredible lineups year after year make Riot Fest a can’t-miss event and I very much look forward to being a part of this world-class organization.”

Solheim joins Riot Fest from The Pabst Theater Group where he booked genre-spanning musical artists and comedy acts. He previously managed the late actor Dustin Diamond (Saved by the Bell) at JFK Presents and worked as an independent concert promoter with venues including Globe East, Mad Planet, the Miramar Theater, and the Modjeska Theater.

Riot Fest returns to Chicago’s Douglas Park Sept. 16-18, 2022.

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, Editor-in-Chief of the Toy Book, and a Senior Editor of the Toy Insider and the Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with entertainment and media for nearly 30 years, with a passion for music and film. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com