Forget sweater weather — it’s spoon weather. Rita’s Italian Ice & Frozen Custard just dropped a lineup of fall-only Concretes that are basically autumn in a cup, and they’re only here through Oct. 5.
Headlining the seasonal menu is the all-new Apple Butter Concrete, a blend of Vanilla Frozen Custard, Apple Butter, Vanilla Wafers, and gooey Apple Pie filling. It’s orchard vibes straight from the spoon. Back by demand is the Pumpkin Pie Concrete, packed with Pumpkin Crème, Custard, and Vanilla Wafers for that classic fall comfort. And if you’re indecisive? The Harvest Swirl Concrete smashes the two together—Apple Butter meets Pumpkin Crème in one fall freakout.
“Fall is one of the most-anticipated seasons for dessert fans everywhere, and at Rita’s, it’s the perfect time to surprise our guests with new, innovative flavors that bring the warmth they crave in frozen form,” says Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita’s. “With the introduction of Apple Butter and the return of Pumpkin favorites, we’ve crafted a lineup that’s rich, comforting, and captures everything our fans love about the season, whether they’re craving something brand new or coming back for their fall go-to.”
The fall Concretes are available now at participating locations while supplies last. Bonus: Rita’s app users rack up rewards (and new members score a free treat after their first purchase).
🍂 Three words: spoon. drop. season.
