The Netflix Original Series SUPER MONSTERS was an immediate hit upon its debut last fall, just in-time for Halloween. One looming question (and several of you have asked) is “will there be any Super Monsters toys?” As of today, I can answer that question with a hearty YES! Ahead of the 115th North American International Toy Fair in New York, Hasbro today announced that it has reached “an agreement in principle” with Netflix to create play experiences for kids under its PLAYSKOOL brand, based on Netflix’s original preschool series, Super Monsters. I don’t have pictures just yet (hopefully I’ll see some of these toys this weekend), but for now here’s the details via the official announcement…
From the Announcement: Super Monsters is an animated series about a group of preschool-aged kids who are descendants of the world’s most famous monsters, such as Count Dracula, Cleopatra and Frankenstein. The show follows the kids through their Pitchfork Pines Preschool adventures as they learn to master their own special powers while learning how to be the best they can be.
“We are thrilled to team up with Netflix to help bring the adorable Super Monster series to life through our upcoming preschool product line,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro’s PLAYSKOOL brand. “We love how the series teaches kids valuable life lessons in self-control, kindness, respect and being a good friend, and can’t wait to add this exciting new property to our PLAYSKOOL portfolio.”
Hasbro’s Super Monsters product line will include collectible figures of the core cast, plush, playsets and vehicles iconic to the show. The line will also feature role play products to let kids act out their own silly monster adventures. As the global master toy licensee, Hasbro will launch its line based on the Super Monsters series in fall 2018 under its PLAYSKOOL brand in the U.S., with additional markets to follow in 2019.
Hasbro and Netflix teamed up in 2017 to bring Stranger Things’ fans a collection of games, such as the MONOPOLY: Stranger Things Edition game, inspired by the hit Netflix show.
Season one of Super Monsters is available now on Netflix. Season two of the series will launch in October 2018.
