Toy Fair 2013: MEGA BLOKS HOT WHEELS Building Sets revealed… #TF13

February 11, 2013

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At the in-progress American International TOY FAIR in New York today, MEGA Brands revealed their new line of MEGA BLOKS HOT WHEELS Building Sets, created in partnership with Mattel.

“2012 was an exciting year for Mega Bloks as we materialized our partnership with Mattel and launched the Mega Bloks Barbie line. “As we continue to join our expertise, we are now proud to introduce the brand new Mega Bloks Hot Wheels collection for Fall 2013, where Mega Bloks brings the world’s most famous car brand to building toys.”Vic Bertrand, Chief Innovation Officer at MEGA Brands

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Photo: Mega Bloks Hot Wheels 2013 (Super Blitzen Monster Truck) (CNW Group/MEGA BRANDS INC.)

“The Mega Bloks Hot Wheels collection allows boys kids and collectors to build and customize awesome vehicles such as the ripcord-powered Build and Race assortment, the motorized 3-in-1 Super Blitzen^TMMonster Truck with custom parts for three vehicle transformations, or the Urban Agent^TM Escape Rig with missile launchers and vehicle stunt ramp. Every set, including the Hot Wheels Test Facility™ playset, includes exclusive Team Hot Wheels™ collectible micro-action-figures.”

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Yes, I changed “BOYS” to “KIDS” in the above quote from the press announcement. Girls like cars just as much as boys, something I’ve spoken of often, both here on The Rock Father and elsewhere.

Are there any toys that YOU are excited for? Share your thoughts below! Stay tuned to The Rock Father for more news from Toy Fair 2013 as I have it! LIKE me on Facebook for updates!