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[UPDATED] Toy Fair 2013: HELLO KITTY explosion imminent – NECA & SANRIO team up for all-new toys… #TF13


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TFUPDATED with some prototype shots (2/11/13): Straight from the American International TOY FAIR in New York comes word that Sanrio and NECA have announced a licensing agreement “to produce games, collectibles, toys and novelty items featuring HELLO KITTY and other Sanrio characters.” Translation: There’s more Hello Kitty stuff bound to show up in my daughters’ rooms here at Rock Father HQ in the months ahead.

NECA makes some great items (stuff that Daddy loves – GREMLINS, ROBOCOP, etc.), so I’m anxious to see what they’ll do with Hello Kitty.


“We are honored to be part of such a beloved brand with such a rich history. So many fans, our team included, have loved Hello Kitty from the beginning, and we’re thrilled at the opportunity to work with Sanrio to serve these loyal fans”Joel Weinshanker, President and COO of NECA.


NECA adds that “the new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, and more, as well as various tabletop games, plus a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids.”

Products will begin hitting stores this summer. 

Are there any toys that YOU are excited for? Share your thoughts below! Stay tuned to The Rock Father for more news from Toy Fair 2013 as I have it! LIKE me on Facebook for updates!  

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