Artificial Intelligence (AI) is everywhere all of a sudden as if the rise of Skynet was happening all around us and simply emerged in a big way over the past year.
Now, a surprising brand is taking a stance regarding AI by reminding consumers that there is “nothing artificial” in its products: Tropicana.
The folks behind Tropicana Pure Premium Orange Juice have introduced “Tropcn,” a limited-edition packaging that removes the letters “AI” from the name to highlight that the popular OJ is “made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice” and has been for more than 75 years.
“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans,” says Monica McGurk, CEO of Tropicana Brands Group’s North American business unit. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”
The marketing play rolled out at CES this week but families can hunt for hidden bottles of Tropcn at participating Kroger Family grocery stores across the U.S. If you find a bottle in the wild, scan the code and enter for a chance to win a trip to the OJ capital of the world: Florida.