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It's that time of year again - the time when all the toymakers start rolling out the news on their SDCC Exclusives - the sought-after collectibles that will only be offered at San Diego Comic-Con International this July. Since I don't attend SDCC (I've long-said that I'll avoid it until I have a creative project to promote again... like one of my own comic or film endeavors), I sorta look at these as a bit of "window shopping" from afar. The first reveal here at Rock Father HQ comes from my friends at Hasbro, with a 12" Daredevil Figure from their MARVEL Legends collection. The SDCC Exclusive features impressive detailing, 30 points of articulation, premium packaging with original artwork by Marvel’s Chief Creative Officer, Joe Quesada. Check it out...

I've owned a lot of NERF blasters over the years, and right now we have an arsenal of decent size here at Rock Father HQ. Still, I can't think of a time when I've specifically looked at a NERF blaster and thought: "that is beautiful." That changed today, when my friends at Hasbro sent over details on their NERF Rival Star Wars Battlefront Apollo XV-700 Blaster and Face Mask Set. The special edition Mandalorian set will be available exclusively at Gamestop this spring, and comes decked-out in a full Boba Fett color scheme, ripped straight from EA's STAR WARS BATTLEFRONT!

Lucasfilm's STAR WARS: THE LAST JEDI is one of the most anticipated films of 2017, and a welcome return to where we last saw Rey, Finn, Poe Dameron and Luke Skywalker at the end of 2015's STAR WARS: THE FORCE AWAKENS. Launching on Force Friday II - September 1, 2017 - and rolling out well into the winter months, a new collection of STAR WARS toys based on THE LAST JEDI will hit retail, and while countless licensees will be in on the action, here at THE ROCK FATHER Magazine we're presenting a series of STAR WARS Checklists, this one focusing primarily on Hasbro's classic 3¾" action figures, vehicles and playsets (carrying on the tradition that Kenner started 40 years ago)- along with the ever-popular "Black Series" of collector-focused 6" figures and accessories. If you'd like to keep track of what's available or coming soon from these lines, this is the place to be! 

Published in Static Pages

The "toys-to-life" category has seen some ups-and-downs over the past few years, but the reality is that it's still an evolving thing - and probably always will be. Until now, it's been dominated by a mix of console video games paired with real-life figures, with Skylanders, LEGO Dimensions and the late Disney Infinity being the biggest players in the realm. This year, there's starting to be a shift toward mobile, with titles like TOMY's Lightseekers ramping up, but then out-of-nowhere comes Hasbro with a totally different spin on things. The Play-Doh Touch Shape to Life Studio bridges traditional, hands-on imaginative and creative play with the digital world, allowing kids to craft real Play-Doh creations, and then scan them into the accompanying app. The folks at Hasbro (via Family Video Network) recently sent us one for review here in the Toy Testing Facility at Rock Father HQ, and you can see our hands-on video below...

Autobot or Decepticon? For years my wife and I have had both sitting in our driveway - each of our cars displaying separate factions of Cybertronian allegiance. Which faction would you choose? That's what Hasbro wants to know, as that've just announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

After some early details leaked a few days ago, those attending EA has officially dropped the curtain on Star Wars Battlefront II, making the reveal at Star Wars Celebration Orlando. Personally, I just started playing the first Battlefront last month (late to the Xbox One party), but after seeing what's coming down the road, I can't wait to get my hands on Battlefront II. Not only does the game pack a ton of action from "all eras of Star Wars," but there's a new story to be told, with a new type of trooper at the center of it - the Inferno Squadron Pilot. Hasbro will release a Star Wars The Black Series Inferno Squadron Pilot as a Gamestop Exclusive along with the release of the game for Xbox One and Playstation 4. See details on everything below!

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