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Chef Mario Batali is leading the charge to #86AIDS this month, marking 33 years since the deadly disease was discovered. As part of (RED)'s EAT (RED). DRINK (RED). SAVE LIVES campaign, Chef Mario Batali and Omaze.com are offering one lucky foodie the chance to see their culinary dreams come true - and making the contest truly sweet is that each ticket entry helps fight AIDS and save lives.  Each $10 entry ticket helps provide HIV+ pregnant women access to the lifesaving medication they heed to ensure that their children are born HIV free. Check out Mario's pitch below - and then hear what U2's Bono has added to the mix...

THE ROCK FATHER a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper amplification for #CollectiveBias and its advertiser. #EatMoreBites

#EatMoreBites

I can be sort of a "party pooper" when it comes to snacking and my girls - always trying to find that right balance and not over-do things. When it comes to things like candy, I'm a big fan of the "sometimes" treat - a little something special that we can enjoy from time to time, and in moderation (pretty much anything is good in moderation). Personally, I like chocolate - a lot - but I don't really do the full bar thing anymore, though I still find myself craving the unmistakable taste of TWIX, SNICKERS and 3 MUSKETEERS. Now, with the release of TWIX Bites I've got a new "sometimes" treat for the girls, and one that Dad digs, too.

Earlier this month, I entered a new phase of parenting when my oldest daughter, Addie, began T-ball prep. I posted a journal entry here on THE ROCK FATHER, a fitting start to a new world of exploration and growth for the little one, and a whole new experience for my wife and I as parents. Last night, T-ball prep wrapped-up, and in June, Addie will become just one of a handful of girls joining the boys for Pee-Wee Baseball. Real practices. Real games. Prepping my children for games is something that I've never done before, so I've been on the hunt for tips - tips that I could turn around and share with you. Teaming-up with my friends at Dole and Mom it Forward, I'm helping to spread the word on how to get kids to be #GameDayGreat, with healthy snacks like DOLE Fruit Squish’ems, and with Game Day advice from two-time FIFA Women’s World Cup winner and mom, Brandi Chastain and the American Youth Soccer Organization (AYSO).

With Michael Bay's TRANSFORMERS: AGE OF EXTINCTION headed for theaters next month via Paramount Pictures (one of my personal must-sees of the summer), fans of the heroic Autobots and evil Decepticons have been hungry - or thirsty - for more Cybertronian goodness. While the Hasbro toys have just rolled out over the past couple of weeks, TRANSFORMERS will begin invading the beverage aisles of your local stores through an unlikely partner - BIG RED. The makers of America's first (and still bestselling) red soda just hit THE ROCK FATHER with details on a series of limited-edition cans, along with your chance to win TRANSFORMERS swag through their $25,000 sweepstakes.

Last Fall, HANSON released their Mmmhops Pale Ale as the inaugural release from their Hanson Brothers Brewing Company, but for those wishing to get a sip of that tasty beverage, the options were limited - with it only being available in their home state of Oklahoma, or in select Midwestern markets. Today, that changes, as Mmmmhops is now available online, and the launch comes complete with a rockin' commercial. Check it out below...

Logo - VIA 300x326Doing anything this Friday, May 9 at lunchtime? THE ROCK FATHER will be Co-Hosting the Starbucks #LatteRomeo Twitter Party, along with Life of Dad, Daddy Mojo, Dad or Alive and the NYC Dads Group. The action gets started at 1pm ET (or noon Rock Father HQ time), and we've got Visa Gift Cards to dish out, just in time for Mother's Day as we give you the scoop on Starbucks VIA Latte! Be sure to follow all of us, and tag #LatteRomeo and #StarbucksVIA to take part! Additionally, you can enter the #LatteRomeo Mother's Day Video Contest for more chances to win!

Latte Romeo knows the rock and the roll. Latte Romeo knows the hot and the steamy. Latte Romeo likes to talk in, how you say? Oh yes, the "third-person." For Mother's Day, Latte Romeo knows what the special mother in your life would like... and Latte Romeo will teach you how to give it to her.  This is why Starbucks and Life of Dad have delivered coffee and ducats to The Rock Father Latte Romeo in exchange for his services as a Starbucks Ambassador to the world.

Gorton's Real Fabulous Review

As part of my 2014 Fitness Challenge, I've drastically changed my diet, in addition to all the calorie-counting and exercising that I've been chronicling each week here on THE ROCK FATHER. Fish (which I've always loved) has become a big part of that, as a source of lean protein, and the bonus goodness of DHA Omega-3. My freezer here at Rock Father HQ is loaded with a variety of seafood, much of it provided thanks to the folks at Gorton's. One item that I've been revisiting after first sampling it at an even last summer is the Roasted Garlic & Italian Herb filets from Gorton's new Artisan Recipe line.

Sara LeeWith Spring here and the cold (mostly) behind us, the little ones have been asking for ice cream again (a "sometimes" treat), and a new spin on an old favorite recently popped-up, courtesy of my friends at Sara Lee, who've teamed-up with THE ROCK FATHER to help bring this "sweet treat" to the masses . It's funny how the simplest of changes can really bring new excitement to an old standard, and this is one of those occasions - toasting Sara Lee Frozen Pound Cake to add a warm layer to a Chocolate Strawberry Sundae, complete with a little crispness, and the soft goodness you'd expect.

March is here, and with the first day of Spring less than two weeks away, we're FINALLY starting to see some signs of it here in the frosty region north of Chicago. With a new season comes some new flavors, and my friends at The J.M. Smucker Company are rolling out a trio of their Dunkin Donuts Packaged Coffee (available in grocery stores), with Peach Cobbler, Coconut and Toasted Almond, all available for a limited time. Coffee is good, but you know what else is? Prizes - and you could win some, just for showing us your Hipster Side.

Did you know that March is National Nutrition Month? It sure is, and to celebrate, the National Restaurant Association hit THE ROCK FATHER with news that its first-of-its-kind Kids LiveWell initiative has grown to 42,000 restaurant locations nationwide. The voluntary program, which provides a growing selection of healthful children’s menu choices in every state, now counts more than 145 restaurant brands as participants, including new national companies Cosi, Jamba Juice and Rainforest Café, as well as Ovation Brands’ Country Buffet, HomeTown Buffet and Old Country Buffet, among other regional chains and independent restaurants.

March Frozen Food MonthMarch is a month where there's a lot of interesting things going on. Mardi Gras and Saint Patrick's Day, Girl Scouts Day, I am in Control Day (yes, it's real), Be Nasty Day (also real), and even Middle Name Pride Day (that one, too) all stake a claim here in March. There's also several month-long celebrations like Music in Our Schools Month... and a little bit of mayhem that closes out the calendar with a heavy dose of basketball and brackets. In that spirit, another celebration - March FROZEN FOOD Month - is bringing you #FrozenChefMadness, in partnership with Life of Dad and their Sweet Sixteen Brand Ambassadors (THE ROCK FATHER being one of them). Together, we're gonna hit the hardwood (well, technically, it's laminate here) to share with you some Easy Home Meals that you can make quick and easy. And, if YOU think you have a winning recipe, you'll have a chance to win an $800 Visa Gift Card or other great prizes!

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