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SONY Pictures and MATTEL are already working on developing a new, live-action film based on the MASTERS OF THE UNIVERSE, and now these cinematic partners have set their sights on bringing another icon to the big screen: BARBIE. Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation have officially announced plans for a live-action comedy based on the doll line, calling this it’s “next big, global franchise,” with production set to begin before the year’s end.
“Barbie has entertained children and inspired their imagination and creativity for more than 50 years. Now is the right time in Barbie’s celebrated history for her to star in a live-action, contemporary comedy that brings her playful personality to life for generations of fans.”Tim Kilpin, EVP Global Brands, Mattel
BARBIE will be written by Jenny Bicks (RIO 2, SEX AND THE CITY) and produced by Walter F. Parkes and Laurie MacDonald (MEN IN BLACK, GLADIATOR), the film will be executive produced by Parkes+MacDonald’s president Marc Resteghini alongside Julia Pistor, who will executive produce for Mattel’s Playground Productions.
“We’ve always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny, Walter and Laurie brought us their unexpected, clever, and truly funny concept. It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character. We’re confident that Barbie will delight audiences, no matter where her adventures take her.”Hannah Minghella, Columbia Pictures’ president of Production