THE ROCK FATHER has partnered with Life of Dad and Pop Secret for the STAR WARS™ #PopWars promotion™ #PopWars promotion, and was compensated more handsomely than a Bounty Hunter working under the orders of Jabba the Hutt for his participation.
There are few Pop Culture phenomenons big enough to warrant their own section here on THE ROCK FATHER, but the biggest is the one you’ll be hearing about from me nearly every day until (and probably after) the December 18, 2015 theatrical release of J.J. Abrams’ STAR WARS™: THE FORCE AWAKENS. Of course, it’s STAR WARS™, and not just the films, but the entire lifestyle that surrounds it – from the toys and games, to the… well, food. This year, The Force is Strong with my friends at Pop Secret, who along with my brothers at Life of Dad have formed a Rebel Alliance to launch the #PopWars Pre-Popped Popcorn Video Contest, in which YOU can show your true mastery of The Force for a chance at over $1,000.00 in Pop Secret and STAR WARS™ prizes! It’s all in celebration of the latest addition to the Pop Secret line of Pre-Popped Popcorn – “Extra Cheesy.” Word at Mos Eisley is that it’s Chewbacca’s flavor of choice, but you won’t have to pull the ears off a Gundark to get it!
In the spirit of being “Extra Cheesy,” I made a video to help give all of you a little inspiration – and extra cheesy 80s-style clip by my friend Alan Smithee! You wouldn’t even know that it’s a documentary, but it is. My Power of The Force is strong – The Dark Side flowing through me to command the popcorn into my grasp.
When The Rock Daughters and Mother are ready for movie night, the assorted varieties of Salted, Homestyle, Kettle Corn, White Cheddar, and the new Extra Cheesy, make getting ready a snap. And, with the new STAR WARS™ packaging, each bag packs a pair of trivia questions to help keep my young padawans on their toes.
Be sure to join us on Wednesday, June 10, 2015 for the #PopWars Twitter Party at 8pm ET!