Admission: I used to play with CARE BEARS. In fact, I have vivid memories of seeing the original CARE BEARS movie and it’s sequel on the big screen back in the 1980s. The Care Bear Cousins were badass, and the Cloud Keeper had a sweet ride. Technically, the toys belonged to my sister, but just as she joined me in playing HE-MAN and STAR WARS, I had many adventures in Care-a-Lot. In the years since, Care Bears have come and gone as their level of mainstream popularity fluctuated, but now they’re back with a new series. CARE BEARS: WELCOME TO CARE-A-LOT makes it’s debut on Saturday June 2 via The Hub.
“Take one step into Care-a-Lot and prepare for wishes to come true and unbelievable adventures to ensue! Care-a-Lot is the high-above-the-earth home of the Care Bears – the coolest, most caring-est, magical friends around! It’s a whimsical world where the Care Bears help children navigate their feelings through music, love, belly-badge powers and great big Care Bear hugs.“
My daughter is gonna love this.
Here’s the official press release…
Official Press Release: After 30 years of lovable, huggable fun for billions of fans worldwide, the classic pop culture franchise Care Bears™ returns to television this summer in an all-new CG animated series “Care Bears: Welcome to Care-a-Lot” Saturday, June 2 (8 a.m. ET). The half-hour series on The Hub, a television network for kids and their families, will feature everyone’s favorite bears in exciting new adventures in the land of Care-a-Lot. In addition, the series will introduce a new, younger addition to the group: the playfully curious Wonderheart Bear. The re-imagined series is produced by American Greetings Properties, the outbound licensing division of American Greetings Corporation (NYSE: AM).
Care Bears celebrates its 30th Anniversary, with a new series that introduces the beloved characters to a new generation with their messages of caring and sharing on their fun-filled adventures packed with music, belly-badge powers and great big “care” hugs! Parents everywhere can now revisit their own childhood as the entire family takes a journey to Care-a-Lot, the high-above-the-earth home of the Care Bears, where wishes come true and unbelievable adventures ensue. On hand for the fun are familiar favorite characters including Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear, and Funshine Bear – the coolest, most caring-est, magical friends around!
A new addition to the crew, Wonderheart Bear, is silly, sweet and full of joy and wants to be part of the “big bears” adventures. She is playfully curious and never short of questions – about everything! Her belly badge is a small heart that will become full of power as she grows older.
The Hub’s Marketing team will support “Care Bears: Welcome to Care-a-Lot” through traditional and non-traditional off-channel media designed to drive sampling of the cuddly, new iteration of the iconic original series.
Upon their debut in 1982, Care Bears quickly became a global sensation, causing a national frenzy as moms and dads vied to get their hands on the new characters. The Care Bears represent different emotions through endearing symbols on their tummies known as “belly-badges.”
If The Rock Father was a Care Bear, I’m pretty sure he’d be Grumpy. Yep, Grumpy pretty much rules.
Keep your browsers on http://www.hubworld.com for more details.