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Doing Good: The HASBRO Global Day of Joy…#HasbroGlobalJoy


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Out of all the toy companies out there, Hasbro is one of the most-covered here on The Rock Father. In addition to having some great toy lines (TRANSFORMERS, STAR WARS, GI JOE, MY LITTLE PONY, BABY ALIVE, NERF, etc.), they’re also known for doing a lot of good, and as such were just named to The Civic 50 for being one of the most community-minded companies in the United States. While this is undoubtedly their busiest season, Hasbro’s 5,000 employees in 35 countries worldwide became “elves” this past Friday for the first-ever Global Day of Joy, partnering with over 100 charitable organizations to bring cheer to kids in need.


Some examples of the different types of service projects that took place on Hasbro’s Global Day of Joy:

  • A special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh.
  • Working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events and deliver toys and games to the orphaned children who live there, including those in Russia, Peru and Austria.
  • Assembly & packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S. based hunger relief organization.
  • The delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.

Well-done, Hasbro friends!

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