I didn’t realize it until after the fact, but our kids received a lot of Fisher-Price toys for Christmas this year. I bought quite a few myself, including some from the “Laugh & Learn” line, which has been a staple here at Rock Father HQ for the past 3+ years. Now, Fisher-Price is bringing some serious tech to their “Laugh & Learn” toys with their expanding line of Apptivity products.
From Fisher-Price: “Infants can connect with their favorite Laugh & Learn™ characters with the Laugh & Learn™ Apptivity™ Storybook Reader. The Storybook Reader is a “case with benefits,” because moms (and dads) can protect their iPhone® or iPod touch® from dribble and drool while their baby enjoys engaging content, “turning the page” of the book or swiping the screen – just like mom and dad would do – to advance the content. The Laugh & Learn Apptivity Storybook Reader is available now at retail stores. Laugh & Learn Apptivity Storybook apps, including Storybook Rhymes Volume I, II and III, are available for free from the App Store(SM) on iPhone and iPod touch. Product and apps compatible with iPhone 3GS, 4 & 4S and iPod touch 4th generation, and apps also compatible with iPhone 5.“
It’s no secret that kids are becoming the fastest-growing segment of tablet users, so it makes a lot of sense that Fisher-Price is making the jump to incorporate smartphones and tablets into their product line. In fact, Fall 2013 will see the launch of numerous products for iPad, including the Laugh & Learn™ Apptivity™ Creation Center, Little People® Apptivity™ Barnyard, Imaginext® Apptivity™ Fortress, and Create & Learn Case. Sounds like a great blending of some already popular brands.
My 3-year-old already knows how to navigate (and unlock) a smartphone, but I haven’t let the infant near one yet. Though she does have a little flip phone of her own, and it happens to be made by Fisher-Price.
Apptivity Toys and more are available now at the official Fisher-Price Store.
Do your infants play with tech toys? Share your experiences and comments below…