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It’s actually been a little while since I’ve seen a Hasbro Star Wars collection commercial on television, but earlier today a new spot surfaced on YouTube in promotion of the Star Wars Bladebuilders Role Play Gear. Classic dress-up and old-school imaginative play continues to be big for Hasbro, and one of the latest offerings of note is The Empire Strikes Back Electronic Yoda Mask. Think along the lines of The Force Awakens Electronic Chewbacca Mask but avoiding when “Chewbacca Mom” swooped-in and made it creepy. 

What Hasbro says about their new Yoda mask:

Imagine training the Jedi like the legendary Jedi master Yoda with this Yoda Electronic Mask, with chin-activated sound effects and phrases, so when kids open their mouths while wearing the mask, they can imagine teaching the next generation of Jedi how to use the Force! Move mouth to activate effects and to wiggle the Yoda mask’s ears! Inspired by Star Wars: The Empire Strikes Back, this authentically detailed mask fits most head sizes. You can get it now at HasbroToyShop.com (affiliate), Amazon and more.