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A new version of an iconic British sports car is about the be unleashed.

E-Type UK — a specialty restoration outfit dedicated to the Jaguar E-Type — is launching a new brand called Unleashed that kicks off with a modernized version of the E-Type Series 3. The vehicle starts with a donor car and is fully restored, re-engineered, and reimagined with modern technology, style, and mechanical performance. They’re calling it “a rolling work of art.”

The price of getting one of these handcrafted, V12-powered rides starts at £325,000 (around $449,197) plus the cost of a suitable E-Type Series 3 donor car.

For a full list of specs or to start the process of building your own, check out

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: