Sweet Suite @ Home 2021 | Source: Adventure Media & Events

The Toy Insider is about to throw a really BIG party, and if you’re in the media or influencer space and are interested in the business of toys, listen up!

In case you weren’t aware, in addition to serving as Deputy Editor of The Toy Book — the leading trade publication for the toy industry — James Zahn aka The Rock Father himself serves as Senior Editor of its sister publication, The Toy Insider the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers.

On July 14, The Toy Insider will host its second-ever Sweet Suite @ Home virtual event (the 12th Sweet Suite) where members of the media and top digital influencers are invited to get an inside look at the hottest toys from more than 50 toy companies.

“Summer is the perfect time to reconnect with friends and let your ‘kid at heart’ out to play — our Sweet Suite party lets you do that while catching up on the most exciting new toys and trends!” says Marissa Silva, Editor-in-Chief, The Toy Insider. “It’s never too early to start scouting for the best back-to-school and holiday gift guide content. Our team of experts make it quick and easy for you to get what you need so you can spend more time enjoying the party!”

The virtual event takes place in an interactive, 360-degree digital event space that emulates the experience of walking the show floor at your favorite convention or trade show. Attendees will see live toy demos and experience exclusive, never-before-seen product reveals, meet with brands in real-time, and get expert insights on toy trends and the state of the toy industry. Sweet Suite @ Home also offers kid-friendly activities, including scavenger hunts, trivia games, contests, giveaways, and more.

Want to get involved? Here’s the deal:

  • Sweet Suite @ Home takes place Wednesday, July 14, 2021, 12-7 p.m. ET. A special Media Exclusive Hour takes place 11 a.m.-12 p.m. ET.
  • Media interested in attending may contact Elizabeth Tran, LKPR, Inc., Elizabeth@LKPRinc.com to apply for credentials.

Media Opps Include:

  • Discover the latest and greatest toys and games across a fun, interactive virtual show floor with live toy demos
  • Assets readily available for download from the show floor
  • Interview opps and soundbites
  • Talk trends and the state of the toy industry with Laurie Schacht, Chief Toy Officer of The Toy Insider, and the Toy Insider team of experts, including James Zahn, Ali Mierzejewski, and more.
  • Get the scoop from more than 50 toy companies in one-on-one meetings or pop-in Zoom rooms.

Play Opps Include:

  • Can’t wait to watch PAW Patrol: the Movie? Spin Master‘s new playset is its tallest one yet and will bring the movie to life!
  • Gotta catch ’em all! Join the Pokémon Company International as they demo new 25th anniversary-themed Pokémon Trading Card Game products for the first time ever!
  • Howdy, partners! Saddle up and get ready to join Jazwares for some “pre-westoric” fun as they demo the new Dino Ranch toy line, inspired by the popular animated children’s series!
  • Witness the first-ever unveiling of a cutting-edge kit from Make It Real that takes your manis and pedis to a whole new level.
  • Embark on an educational adventure with LeapFrog as they show you their brand-new LeapLand Adventures learning video game!

Special Guests:

  • Meet the six real-life social media stars of the GLO Show, the live-action YouTube reality series inspired by the GLO-Up Girls fashion dolls from Far Out Toys.
  • Chat with Matt Inman, creator of The Oatmeal and Exploding Kittens, as they reveal their newest dodgeball card game that will guac your world!
  • Visit PlayMonster for a special KOOSH announcement by a PERFECT group of DUDES who are full of surprises!
  • Come experience the “Magic of Coding” with the magnificent Mario the Magician, with the help of Coding Critters MagiCoders from Learning Resources and Artie Max from Educational Insights.

Contests & Giveaways:

  • Squad up and squish in as Jazwares hosts virtual Squishmallows Bingo, where winners will receive colorful, squeezable Squishmallows prize packs from Kellytoy!
  • Celebrate the 25th Anniversary of Blue’s Clues with Just Play as they throw a special party and giveaway of all new Blue’s Clues & You! toys.
  • You’re invited to Headstart’s Love, Diana Princess of Play Tea Party! Arrive in your best prince or princess outfit for a chance to receive a royal gift!
  • Join WowWee in time for dinner and enjoy live cooking and tasting fun! You’ll have a chance to win their new MasterChef Family Cooking Game.

Ready to Play?

  • If you’re a member of the media, a podcaster, or a digital influencer that uses TikTok, Twitter, Instagram, Facebook, YouTube, etc., contact Elizabeth Tran at LKPR to apply for credentials: Elizabeth@LKPRinc.com