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It’s the Fourth of July weekend in the U.S., and General Motors is marking the occasion with a WTF moment.

GM is celebrating what it’s calling “The Next American Revolution” by unleashing a new video featuring its forthcoming GMC HUMMER EV Pickup taking off like a rocket using its proprietary “Watts to Freedom” — yes, WTF — Mode. It’s a bit like Tesla’s Ludicrous Mode from a few years back.

The GMC HUMMER EV — “the world’s first all-electric supertruck” — will be assembled in Detroit, Michigan, of domestic and foreign content. Full details and specs can be found at

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: