Whenever I post about this band, I always have to preface things with a little note of backstory… because PRODUCT OF HATE isn’t simply just another metal band: We’ve been friends since 2009, and I currently co-manage them. While many of you who frequent the site are familiar with my family entertainment endeavors, perhaps you didn’t know that I still have my hand in the music world on a regular basis, or that I occasionally direct and edit music videos. “Kill. You. Now.” is the opening track on PRODUCT OF HATE’s Napalm Records debut, BURIED IN VIOLENCE (Amazon | iTunes), and the video is the second of three that we recently filmed. Officially-released this past Friday via Heavy Blog is Heavy, the clip has gained steam in recent days, appearing on sites like Blabbermouth and The PRP (among many others). As PRODUCT OF HATE closes out their month-long tour with Mushroomhead, Sumo Cyco and Madame Mayhem this week, I’m sharing the new video here on THE ROCK FATHER Magazine. Nope, this video isn’t for the kids…
PRODUCT OF HATE: “Kill. You. Now”
Director – James Zahn, The Rock Father
Director of Photography – Chuck Przybyl, Most Visual
Additional Camera by Katrina May Rathbone
Production Design – Angela Kline
From the Napalm Records release, BURIED IN VIOLENCE – available on CD/LP/Digital.