PBS KIDS have announced that this holiday season, they’re expanding their partnership with Whole Foods Market through a new assortment of sustainable, educational wooden toys for children. Arriving just in-time for the gifting season, PBS KIDS EverEarth products (part of a licensing partnership between PBS KIDS and Maxim Enterprise, Inc) feature items for both indoor and outdoor play, encouraging families to explore and learn together. On top of that, PBS KIDS plush animals made by Aurora will arrive with eight new offerings. 100% of net proceeds from the sale of all PBS KIDS toys at Whole Foods Market will support PBS KIDS’ mission to help all children, especially those who need it most. Whole Foods Market will also donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving wellness and nutrition across the country.
The new PBS KIDS toy line includes stackers, blocks, wooden vehicles, pull-along animals, musical instruments and more. Each toy is manufactured sustainably with FSC®-certified wood and organic cotton, and embellished with water-based paint.
As part of the product line’s commitment to sustainability, PBS KIDS and Maxim Enterprise, Inc. are also introducing the PBS KIDS EverEarth Plant-A-Tree Initiative. For each toy purchased, a tree will be planted in a first-of-its-kind FSC certified forest created by EverEarth. Families will be able to register each toy purchased from the line to have a tree planted on their behalf and receive an official certificate.
Look for new PBS KIDS toys at Whole Foods starting in November 2017, with other retailers set to carry the PBS KIDS EverEarth line beginning in 2018.