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Isaac Larian’s Campaign to Save Toys “R” Us Releases an Official Video…

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Last month, MGA Entertainment’s Isaac Larian made headlines when he and “various investor associates” launched a GoFundMe campaign asking the public to help save Toys “R” Us. The lofty $1B goal was primed with $200M in the hopper, and while it’s only pulled in $56K from the public thus far – that’s still an impressive number. The reality is that Larian never really intended to save the company via crowdfunding, a fact that he noted on Twitter last week and backed-up in an interview with the L.A. Times. The real goal is to involve the public in helping to save Toys “R” Us and the American jobs that it supports by getting the cause in front of those with deep enough pockets to pull it off. It’s no secret that I believe that the company could live on, and now the movement to #SaveToysRUs has a video. Shot at the Woodland Hills, California Toys “R” Us location, the clip features customers, store associates and even Isaac himself as they show the importance of America’s last big toy store. Take a look…

Having covered the Toys “R” Us collapse extensively in recent months, I’m still hearing from current and former Toys “R” Us staffers and that number has been increasing. Their stories have brought tears to my eyes and their is much yet to be told. 

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