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Toy Fair 14: Preview Mattel’s 2014 DISNEY Toy Lines…


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I think ever since I returned to Chicago from Los Angeles a few days ago, some of that Disney Magic has been sprinkling from my shoulders like golden pixie dust. That said, I’ve been in a Disney kinda mood, and have been enjoying a peek at some of the marketing materials for Mattel’s upcoming Disney products for 2014. With many of these making their debut at Toy Fair in New York and headed for retailers later this year, I’m sharing with all of you right now. From SOFIA THE FIRST to PLANES: FIRE & RESCUE, to Disney Princess and beyond, here’s select highlights of what your kids will be asking for later this year…

The 2014 Mattel SOFIA THE FIRST Line includes…

seapalaceSofia the First 2-in-1 Sea Palace™ (BDK61) SRP: $29.99 | Ages 3+ years | Available: Now
• Two-in-one multi-level playset featuring a royal castle ship and mermaid cove – complete with a spinning wheel and seashell throne, offering endless ways to play out Sofia’s action-packed family vacation at sea!
• Includes Princess Sofia the First character – remove her princess skirt to reveal her mermaid tail
sofiadollSofia the First 10″ Princess Doll (BDH66) SRP: $19.99 | Ages 3+ years | Available: Now
• This large-scale Sofia doll captures the lovable princess-in-training in grand scale so girls can enjoy endless friendship and fun with their favorite little girl princess! • Dressed in a full-length, pink and purple satiny gown, darling horseshoe-shaped hair barrette and her signature amulet, this large-scale Sofia the First doll will charm and delight any girl who has ever dreamed of becoming a princess – just like Sofia the First!
Sofia the First Magical Royal Prep Academy (BDK62) SRP: $79.99 | Ages 3+ years | Available: September 2014
• Magical multi-level playset boasting colorful themed rooms, including music and art classrooms, a formal dining area, and even a rooftop deck
• Features three floors (with nine rooms) and a working elevator!
• Includes Princess Sofia character and removable décor (such as furniture, kitchenware, and even a grand piano!)
Sofia the First Tea Party 10″ Feature Doll (BDH68) SRP: $45.99 | Ages 3+ years | Available: September 2014
• Have a magical tea party picnic with Princess Sofia and Clover the Rabbit!
• Bring Clover and four interactive tea party accessories close to Sofia to hear more than 40 fun phrases!
• Includes a golden, tiered dessert tray and picnic basket, which opens to store the tea pot, two tea cups, two cupcakes and a pink-and-white picnic blanket.
sparklingprincessDisney Princess Sparkling Princess Assortment (X9333) SRP: $10.99 | Ages 3+ years | Available: Now

• Featuring the beloved Disney Princess characters including: Belle, Cinderella, Jasmine, Merida, Sleeping Beauty, Snow White and Tiana • Each doll is dressed in a vibrant gown with jewel-tone accents and glittery detail.

disneyslidersDisney Princess Glitter Glider™ Castle Playset (BDK09) SRP: $39.99 | Ages 3+ years | Available: July 2014
• This playset brings the Disney Princess Little Kingdom to life in an exciting and dynamic new way
• Cinderella and Gus can slide down two winding slides and glide around the ballroom, get ready for the ball and slide down to the spinning dance floor • Playset also includes a dining room table and accessories 
Disney Princess Glitter Glider™ Doll Assortment (BDK11) SRP: $7.99 | Ages 3+ years | Available: June 2014
• Girls’ favorite Disney Princess characters and their fairytale friends are ready to dash to the royal ball!

• Dressed in special glittery MagiClip™ fashions on wheels, Ariel and Flounder; Sleeping Beauty and her adorable owl; and Rapunzel and Pascal gracefully glide around their kingdoms with just a simple push.

sigcollectionsnowwhiteDisney Signature Collection Assortment (BDJ26) SRP: $19.99 | Ages 3+ years | Available: Now
• Parents and kids can collect their favorite Disney Princess characters in the Disney Signature Collection Assortment

• Choose between Ariel, Cinderella and Snow White – all dressed in the classic, signature looks.

sigvillainsDisney Signature Collection Assortment – Villain Assortment (BDJ31) SRP: $19.99 | Ages 3+ years | Available: Now
• Now parents and kids can collect two of the most wicked Disney villains of all time in the Disney Signature Collection Villain Assortment.
• Ursula, the evil sea witch from The Little Mermaid, dominates the sea with her eight curved tentacles, wearing her golden seashell necklace that captures and holds Ariel’s beautiful voice in the film.
• The Evil Queen from Snow White looks terrifyingly beautiful in her dramatic cape, gown and golden tiara, clutching her iconic poisonous apple.


Disney’s Planes: Fire & Rescue Fire Blastin’ Dusty Crophopper (BGP02) SRP: $49.99 | Ages 4+ years | Available: June 2014
• Help town hero Dusty Crophopper put out the blaze by scooping up water balls and racing to the rescue.
• Then, take aim, pull the lever and shoot the water balls at the fire targets to take them out
• Comes with multiple fire targets and multiple “water” balls that store plane pontoons
• Realistic sounds and phrases triggered by “Smart Sound” technology enhance the play
Disney’s Planes: Fire & Rescue Action Shifters™ Burning Bridge Rescue (BFM28) SRP: $34.97 | Ages 4+ years | Available: May 2014

Centers around a key moment in the new film where Dusty has his spirit tested. Can he fight a ferocious fire on the bridge and save his buddies from danger? Place the fire targets on the bridge, then using the Action Shifters™ lever, fly Dusty around the track. Send him up the waterfall to collect supplies and towards the bridge to put out the flames Includes 1 track set, multiple fire targets, Dusty Crophopper and a trolley

Stay tuned for more cool toys, right here on THE ROCK FATHER!


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