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Toy Fair: Alex Brands Launches over 350 New Products


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Toy Fair 2016If you’ve got little ones in the house, chances are you have a few things from Alex Brands… even though you might not know it. At the 2016 North American International Toy Fair, Alex Brands just announced over 350 new products, spread over numerous categories of play, including spa, crafts and DIY, outdoor/active, STEM, infant/preschool and licensing partnerships. Check out an overview of what you can expect to find from Alex Toys, along with a small selection of product images. This will all be coming to retail in the months ahead…

From the Official Announcement…


From body tattoos and hair fashion to nail polish and appliques, tweens can express their own personal style with chic and trendy new ALEX SPA items. Innovative new concepts in temporary tattoos include customizable, multi-layered effect body art with Layer & Wear Watercolor Tattoos. Tweens can host their own nail party with ice cream scented nail polish and micro bead sprinkles in the Sweet Scent Sprinkle Nails kit. They can add the finishing touches to their look with My Lites Custom Streaks, allowing tweens to glide washable, custom streaks of color through their hair.

The Maker Movement is gaining popularity with consumers who want to create and customize their own unique products and Alex Brands makes it easy to get started, with products such as the ALEX Toys Sweetheart String Art. Tweens who like creating their own room décor can take “string art” to the next level without the hassle of nails or pins, as each kits contain unique plastic molds that allow young designers to easily create a beautiful piece of art.


Tweens can incorporate embellished galaxy pendants, natural wood elements and butterfly hair accents into their own personal look with new DIY accessory kits, including; Stitch & Wear Wood Jewelry, Paint & Sparkle Galaxy Jewelry and Layer & Sparkle Butterfly Headbands.

Innovation in jewelry design and room décor is taken to a stylish new dimension with Shrinky Dinks! With patent pending silicon bracelet, ring and flower molds, children can infuse their own personal style as they color, bake, shrink and transform the flat sheets into three dimensional works of art! New items include Shrinky Dinks 3D Flower Jewelry, Shrinky Dinks Statement Jewelry and Shrinky Dinks 3D Butterfly Lights.

The Shrinky Dinks brand offers both activity kits and bulk sheets for the DIY consumers taking part in the Maker Movement. Six different bulk sheet sets are available for the crafter who truly wants to bring their own original designs to life.


Designed for ultimate throwing ability, the new POOF Tunnel Ball is ergonomically designed to go the maximum distance, while the Fling Flyer will have children launching the foam rocket from the palm of their hand.


 Buzz Bee Toys is expanding with high-quality, exciting new products. New to Air Warriors and Water Warriors are the Ultra-Tek Cyclonic and Stingray, which are sure to entertain the young and not so young audience by providing the ultimate play experiences. The Ultra-Tek Cyclonic is a clip-fed dart blaster that hits targets up to 72 feet away. Stingray, the newest water blaster, will drench the competition up to 42 feet away with high performance air pressure.


Children can design and build their dream city like an Urban Planner! The Scientific Explorer Young Architect City Planner allows them to design and build an entire stackable city in hundreds of unique combinations.


New CitiBlocs building sets take play to the next level with patent pending connector hardware found in four new building sets. These six new connector pieces allow classic CitiBlocs pieces to be joined, hinged and rotated for more versatile, creative building.

Space exploration continues with two additional ZOOB Galax-Z kits for younger builders, featuring easy instructions to build multiple creations.



Kaloo presents little ones with soft and enchanting creations that offers tenderness and security. For Spring 2016, the beloved comfy classics are accompanied by the new Rouge Kaloo collection which features a family of three new animals (a mouse, a rabbit and a bear) available in three colors. Each animal is very soft, very stylish and very cuddly, with a nod to vintage design and style.

The new JANOD collection for 2016 is radiant and full of energy. New characters full of charm and originality, join long-standing favorites. Young children will enjoy building the roley, poley Zigolos Bear Stacker & Rocker with its combination of smooth wood and fluffy plush pieces. The Janod Firefighter Story Express birch-wood train set tells a new heroic story, complete with rescue vehicles, firemen and scenery. Enclosed in a gorgeous round gift box, the Giant World Map is a 300 piece puzzle offering children a fun and educational way to discover the different countries on the planet.


Alex Brands expands its licensed product offering with fresh new activities for Nickelodeon’s animated series, Shimmer and Shine® and Blaze and the Monster Machines®. New items for younger crafters include a Shimmer and Shine Knot-a Pillow and a Blaze Color Scroller.


Alex Brands has also partnered with Universal Studios for the July 2016 animated movie release, The Secret Life of Pets®, which tells the adventures of two NYC dogs lost in the city. An array of crafts activities and novelty products will embody the movie’s characters, including Slinky Pets, Scra-fitti and Knot-a Pillow Max.

alex pets

Source: Alex Brands

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